Simplicity is the key to success

Contraction of "simplicity" and "complexity", simplexity is the art of making the most complex things simple.
EvoClassic combines the performance and finishing quality of Aptar Beauty + Home by adapting to a wide range of bottles. It is the ideal solution for all skincare formulas (base, serum, cream...) or fluid make-up (foundation, base coat...). It reenchants essential cosmetic care with an advanced locking system, more convenient and better adapted to consumers' hectic lifestyles. EvoClassic guarantees this quality requirement, signature of Aptar Beauty + Home, in the compatibility with the formulas as well as in the performance of the distribution.

A highly customizable solution

EvoClassic offers different customization options and provides a turnkey service for brands: with or without airless system, metal or plastic ring, different designs and, last but not least, a version made of "PCR" (post-consumer recycle) plastic.

Aptar X Biotherm: Aqua Super Concentrate

In skincare, Biotherm has opted for the EvoClassic pump for its latest range of custom-made moisturizers.
The plus: cream or gel, fluid or highly concentrated, enriched with Vitamin C, Hyaluronic Acid or Salicylic Acid, Aqua Super Concentrate customizes hydration and the EvoClassic pump delivers all textures in record time.

Cosmogen teams mobilize to offer ever more innovative and high-performance solutions. Renaud van den Berg, Managing Director since 2014 and a Cosmogen shareholder, highlights the creativity of Justine Rechenmann, the creator of Perfect Match, an ingenious brush designed to receive and apply a liquid foundation formula. It features a silicone reservoir to hold the foundation, and an original tuft of bristles that allows it to flow from one to the other for judicious, professional application.

I'm very happy to have been able to develop this patent, a challenge in the world of make-up brushes. To achieve this, I began by analyzing the market context and identifying the strong trend towards liquid foundations, but without a suitable applicator. This was how I came up with the idea for Perfect Match! All this, of course, in close collaboration with the technical team. Thanks to Cosmogen for trusting me.'' Justine Rechenmann

GM Group, an international player in the hotel hospitality sector, has signed a partnership with the prestigious lifestyle brand Jo Malone London. This collaboration will allow GM Group to offer guests around the world a new range of luxury hospitality products.
This line was named "Lime Basil & Mandarin", in reference to the brand's signature scent. Peppery basil and white thyme give an unexpected effect to the scent of limes, carried by the Caribbean breeze.
Jo Malone London is a British lifestyle brand known for its simple yet elegant fragrances with unexpected ingredients. The brand's timeless fragrances invite discovery: they are carefully designed to be worn alone or in combination for a personal fragrance signature.
Jo Malone London encourages the spirit of giving by celebrating sharing and helping you find the perfect gift for a loved one. The quintessential British brand is now present in exceptional locations in 64 countries.

Laurent Marchand, President of GM Group, said: "We are delighted to add the renowned Jo Malone London brand to our catalog. The timeless fragrance and elegance of the house will meet the increasingly demanding expectations of travelers. This new partnership will allow our clients to offer a unique experience to their guests. We look forward to launching this new line of refined hospitality products in hotels around the world."

 The new product line includes generous 40 ml and 75 ml bottles of foaming gel, shampoo, conditioner and moisturizing milk. It is complemented by 30g and 50g body and hand soaps. Jo Malone London hospitality products will be available in five and six star hotels around the world through GM Group's network of distributors.

g.pivaudran, market leader in aluminium components for perfumery and cosmetics, exhibited at the "Edition Spéciale By Luxe Pack" trade show in Paris.

As a committed player in the environmental movement, g.pivaudran is pushing back the frontiers of aluminum for an ever more sustainable material. "We've been very active at g.pivaudran for several years now, and we consider aluminum to be a material at the heart of our sustainable development approach," emphasizes Marc Pivaudran.

Towards a new way of thinking about luxury product packaging

Infinitely recyclable, aluminum is a natural mineral that is inherently sustainable. Currently using only the purest form of the metal, g.pivaudran's sustainable development strategy is to consider the integration of recycled aluminum into the responsible luxury sector. 99.85%: this is the current purity level of the aluminum used by g.pivaudran to meet the requirements of the luxury goods industry," explains Marc Pivaudran. Together with our supplier, we have undertaken a series of discussions and technical tests to ascertain the extent to which it would be appropriate to integrate recycled aluminum into the deep-drawn parts we produce, without altering the possibilities offered by this material in terms of shaping. The first challenge is not to lose any of aluminum's mechanical qualities". The second challenge is to get luxury brands to commit to new product developments that will increasingly take "recycled" into account.

A local win-win commitment: a responsible production initiative  

Locally, the company has implemented a responsible waste policy on its production lines and in all its offices, and treats its effluents directly at its two sites in Souillac in the Lot region: "Back in the 90s, we set up a wastewater treatment plant to treat effluents from our anodizing lines at source. For the past 3 years, this treated effluent has been sent to the Souillac wastewater treatment plant for a second treatment: it turns out that, through physico-chemical synergy, integrating our discharges enables us to improve the treatment of the town's wastewater, thus obtaining higher-quality discharges". In the space of four years, we have reduced our energy consumption by 30%. At the same time, we have halved our water consumption. "Today, we recycle all our production waste, and we're proud of that," says Marc Pivaudran.
A highly rewarding initiative for the company, the municipality and the environment.