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Biomim'expo 2025 awards: biotechnological innovations rewarded

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site-industries-cosmetiques A large group of people stand on a stage holding a banner reading "Teaming up with nature to design the future", at an event or conference. A projection is visible in the background.

The ninth Biomim'expo Awards, held in Marseille, highlighted bio-inspired innovations revolutionizing a wide range of sectors. Among the winners, pioneering and sustainable solutions stand out.

The annual rendezvous Biomim'expo, now based in Marseille, celebrated its ninth edition by revealing the winners of the Biomim'expo Awards 2025. This year's event saw a record number of entries, thanks to the relevance and diversity of the projects presented, particularly in the field of biotechnology. Each winning project drew its inspiration from the natural developments observed throughout our ecosystem.

Startups in the spotlight

In the startups category, Agriodor took first prize for its biocontrol solutions to replace traditional pesticides. By developing natural fragrances such as kairomones and allomones, it is able to influence the behavior of insect pests to protect crops.

Crystal Energy, co-founded by Frédéric Sauvage, won both second prize in the startups category and a special energy award. Its transparent photovoltaic glazing technology is based on the principles of photosynthesis, and offers an environmentally-friendly alternative, free from critical and toxic materials.

Students and bio-inspired research

The competition also highlighted student creativity. The SupBiotech school's Spiky'Mune project won for its cholera vaccine, while the Ant'ibitique project stood out for its innovative research on the antimicrobial secretions of the «Megaponera analis» ant.

Research projects, such as Antcar, also attracted attention for their technological applications inspired by insect behavior. «Antcar», developed by Gabriel Gattaux and his team, aims to create ultra-efficient autonomous robots in terms of memory and energy.

Expanscience unveils its first two nutraceuticals for the US market

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site-industries-cosmetiques A butterfly with black and white wings is perched on the upper leaves of a plant with reddish-purple foliage. The background is green grass and blurred vegetation.

At the SupplySide Global trade show in Las Vegas, the French laboratory presented Macanity Bio and Tulsinity Bio, two certified organic plant extracts with targeted benefits for women's health and overall well-being.

Laboratoires Expanscience has taken the next step in the development of its nutraceuticals business. At the SupplySide Global trade show, held from October 27 to 30 in Las Vegas, the French group presented Macanity Bio and Tulsinity Bio, its first two active ingredients dedicated to well-being, designed according to the plant extraction and sustainable sourcing standards for which it is renowned in cosmetics.

With these launches, Expanscience confirms its ambitions in the fast-growing US dietary supplements market, estimated at $69.3 billion in 2024 (+5.2 1TP6Q). The event marks a new stage for the laboratory, historically positioned in active cosmetics, which is now extending its B2B offering to the nutraceuticals sector.

Two high value-added assets anchored in a sustainable approach

Macanity Bio, a red maca extract from an organic and Fair For Life-certified Peruvian production chain, targets the specific needs of women at different stages of their lives, particularly during menopause. Rich in benzyl glucosinolates, it helps support muscular vitality, bone density and general well-being. The variety selected by Expanscience has a high concentration of bioactives, while guaranteeing the absence of undesirable compounds thanks to a clean label process and rigorous controls.

Presented for the first time at the show, Macanity Bio embodies the Group's analytical and scientific approach. It complements the earlier launch, in May 2025 at Vitafoods Europe, of Tulsinity Bio, a patented extract of holy basil grown in India using organic, Fair For Life and ROCTM (Regenerative Organic Certified) certified regenerative farming practices.

Tulsinity Bio acts on the link between psychological stress and skin imbalances. Its antioxidant, anti-inflammatory and adaptogenic properties are backed up by a pilot clinical study and tests. in vitro. Made in France, this full spectrum extract aims to improve the quality of daily life by acting on the body-mind balance.

An offering in line with the Group's social and environmental mission

With these two references, Expanscience is bringing to the nutraceutical world the commitments that have shaped its cosmetics strategy: pharmaceutical quality, responsible sourcing, traceability and social impact. Our supply chains are certified to exacting standards, helping to preserve biodiversity while supporting local communities.

" These first two launches fully embody our ambition: to offer everyone the means to shape their own well-being through an eco-socio-innovative offering that is scientifically proven and demanding in terms of quality. »explains Armelle Le Péniec, Director of Cosmetic and Nutraceutical Active Ingredients at Expanscience.

A clear ambition in the U.S. market

A recognized player in active cosmetics for almost 50 years, Expanscience is now banking on the synergies between cosmetics and well-being to establish a long-term presence in the nutraceuticals sector. The laboratory's historical expertise in plant extraction, natural formulation and efficacy evaluation supports this strategic diversification. The US market, which is sensitive to natural products with a strong scientific content, represents a major lever for international development. Continued growth in this sector, driven by the search for high-performance natural solutions, is one of Expanscience's strategic priorities.

Superga Beauty and Appinio: beauty innovation through the voice of young consumers

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site-industries-cosmetiques A woman with long, light-brown hair, wearing a navy-blue shirt and a silver watch, sits at a wooden table, her head resting on her hand, smiling slightly against a dark-blue background.

Superga Beauty joins forces with Appinio to integrate consumer expectations into its strategies. Generation Z study reveals innovative personal care trends.

For the past four years, Superga Beauty has teamed up with Appinio to put the voice of the end consumer at the heart of its development, a strategic choice that applies to the gift, full service and formula areas. According to Leslie Bréau Meniger, President of Superga Beauty, this customer-centric approach stems from her career at L'Oréal. She says: « I trained at L'Oréal, with one obsession: always start with the end consumer. Listening to what they want, understanding their needs, that's what gives us the edge. It's this conviction that we apply every day at Superga Beauty, to offer our customers ideas, concepts and products that make all the difference. "

A revealing study of Generation Z

The recent study conducted jointly by Superga Beauty and Appinio focuses on Generation Z, who are particularly committed to their cosmetic choices. It reveals that 27 % of young women consider themselves passionate about skincare, while 24 % express a strong interest in haircare. The results also underline heightened expectations in terms of quality and transparency, with 29 % and 33 % of participants respectively wanting visible, proven results.

Impact on the innovation process

The results of the study directly influence the new collections proposed by Superga Beauty, aligned with key consumer profiles. « Today, innovation can no longer take place in a vacuum. It must be connected to the market and the end consumer. Appinio studies enable us to adapt our proposals very quickly, with direct, contextualized feedback. »says Leslie Bréau Meniger.

Schwarzkopf unveils Full Hair Wonder for denser hair

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site-industries-cosmetiques A purple bottle of Schwarzkopf Full Hair Wonder Fortifiant de Longueurs with a pump dispenser. The gold and white label highlights its formula for fragile hair, promising denser hair and stronger, healthier lengths.

Schwarzkopf launches Full Hair Wonder to boost hair density as winter approaches. This product promises to seduce those in search of substantial hair volume.

With winter just around the corner, Schwarzkopf introduces its new Gliss Full Hair Wonder range, designed specifically to boost hair density. This season is often synonymous with dull, brittle hair, and the cosmetics giant has a solution to remedy the situation.

Anticipating winter needs

The strategy behind the launch of Full Hair Wonder lies in its ability to anticipate consumers' seasonal needs. Schwarzkopf relies on formulas reinforced with active ingredients to provide a concrete response to hair density concerns.

Increase capillary volume

By integrating Full Hair Wonder into hair care routines, Schwarzkopf aims to offer an enriched sensory experience while meeting the technical expectations of its users. Research and development around this range is focused on recovering hair's natural volume and vigor.

Assessing skin longevity: a white paper from SGS

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site-industries-cosmetiques Four hands rest on a wooden surface: from left to right, an elderly hand, an adult hand, a younger adult hand and a baby hand. The hands are arranged in rows, showing the differences in age.

SGS has published a new white paper detailing state-of-the-art non-invasive techniques for assessing skin health and longevity. The document aims to provide researchers with scientifically validated strategies for evaluating products.

The key mechanisms of skin aging

SGS has unveiled its latest white paper entitled Skin longevity: from ancient wisdom to modern clinical evaluation. This document focuses on the biological mechanisms that influence skin aging, such as cellular senescence, oxidative stress and telomere shortening.

Non-invasive tools and integrated clinical protocols

The white paper also explores the non-invasive tools that are revolutionizing clinical skin examination. These methodologies include macro imaging, biomechanical testing and biomarker analysis, enabling the production of objective, reproducible data. SGS emphasizes the importance of these techniques in supporting evidence-based product claims. The combined use of visual, functional and molecular measurements creates a robust multidimensional framework for product innovation.

The outlook for the future in this sector remains promising, with the development of ‘omics’ technologies and standardized clinical protocols. These developments pave the way for significant improvements in consumer confidence and innovation in dermo-cosmetic products.

A new dimension in make-up with Louis Vuitton and Perfect Corp.

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site-industries-cosmetiques A woman in bold make-up poses in front of a stylized desert background. The text reads: "PERFECT x Louis Vuitton. Experience Louis Vuitton beauty with AI virtual trial technology.

**[Louis Vuitton](https://fr.louisvuitton.com/fra-fr/parfums-beaute/levres/_/N-ttkk13p), in collaboration with [Perfect Corp.](https://www.perfectcorp.com/fr/business?utm_source=localNR&utm_medium=NR&utm_campaign=Louis_Vuitton&utm_content=FR_PR_agency), unveils the first make-up line to integrate virtual testing. A breakthrough that unites AI and AR for personalized, immersive beauty.

Perfect Corp. recently announced its collaboration with Maison Louis Vuitton for the launch of its first make-up collection. Called «La Beauté Louis Vuitton», the line features virtual try-on technology powered by artificial intelligence and augmented reality, offering consumers immersive experiences in 33 countries. Maria-Jose Barrera Rojas, Global Vice President e-Commerce at Louis Vuitton, emphasized that this launch « is much more than just a product: it's the expression of a new creative territory. ".

Outstanding innovations

This partnership highlights various innovative technological elements, such as AI-based lipstick shade recommendations, filter-free trial realism, and a tool for comparing shades in real time. These technologies are transforming the way consumers interact with beauty products, offering a degree of personalization never before possible.

The future of luxury beauty

The collaboration between Perfect Corp. and Louis Vuitton is part of a growing trend where luxury is embracing digital innovation. Alice Chang, CEO and founder of Perfect Corp. spoke of her company's pride in pushing «*the boundaries of what is possible in virtual beauty experiences*». As the industry evolves, these immersive technologies are redefining the standards of luxury beauty.

Through this new approach, Louis Vuitton and Perfect Corp. are talking about a future where technology and beauty come together to deliver even richer, more engaging user experiences.

New DS-Ceramide Y3S: adaptive skin protection

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The editorial staff
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site-industries-cosmetiques Curved, laminated sandstone walls in a narrow canyon, lit by soft natural light from above, creating smooth, flowing textures and patterns in orange and brown tones.

Croda Beauty Actives introduces DS-Ceramide Y3S, an active ingredient designed to strengthen the skin barrier, responding to different climates thanks to an innovation derived from fermentation.

At the forefront of cosmetics research, Croda Beauty Actives announces the launch of DS-Ceramide Y3S. IECIC-compliant, this innovative product is derived from the fermentation process to align with the growing trend of «geoskincare», an approach that adapts skincare to its geographical and climatic context.

An asset for every climate

DS-Ceramide Y3S, a fat-soluble ingredient, has undergone a rigorous clinical study to assess its efficacy in different climatic conditions, covering temperate, arid and hot, cold and dry, and humid environments. These tests, carried out on panels in South Korea and Italy, showed that DS-Ceramide Y3S provides notable immediate skin resistance in dry and cold environments. It also offers cumulative benefits by increasing skin hydration after seven days of daily use in humid conditions. In normal (temperate) and hot, dry environments, DS-Ceramide Y3S at 0.5 % significantly improved skin hydration, with an increase of 31 % and 47 % respectively from baseline after two weeks, results comparable to those of a positive control with 1 % hyaluronic acid.

A commitment to naturalness and ethics

Part of the SphingoCare range, DS-Ceramide Y3S is made from 100 % ingredients of natural origin, in compliance with ISO16128. It is RSPO, Cosmos and Natrue certified, suitable for vegans and meets IECIC requirements. This new active ingredient enhances the skin's natural defense capacity, even in the harshest conditions.

With DS-Ceramide Y3S, Croda Beauty Actives strengthens its position in the market for skin care products adapted to climatic variations, underlining the importance of developing innovative products adapted to the current needs of the global consumer.

Aptar Beauty and Clarins launch a refillable eye care product

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The editorial staff
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site-industries-cosmetiques A red bottle of Clarins Total Eye Lift is placed in front of two overlapping green leaves on a red background. The product label describes it as an eye-lifting concentrate with retinol-type technology.

Aptar Beauty has teamed up with Clarins to launch Total Eye Lift, using the new Gaïa airless packaging. This product, combining design and durability, promises to reduce its environmental impact.

Aptar Beauty has collaborated with Clarins to introduce Total Eye Lift, now in recyclable, refillable packaging. This global launch marks the unprecedented use of Aptar's Gaïa airless platform, designed to combine aesthetics and high performance without compromising on sustainability.

Innovations at the heart of development

Gaïa technology features a main metal casing and plastic refills, both of which are highly recyclable in the polypropylene (PP) and polyethylene (PE) streams. Its design includes an intuitive refill mechanism, inspired by the ballpoint pen, as well as a double-sealing system that enhances formula protection while minimizing retroactive contamination. Florence Muh, Director of Customer Support and Development at Aptar Beauty EMEA, explains: « We are proud to support Clarins in this first launch with our Gaïa airless platform. It's a genuine innovation designed to differentiate brands and place the customer experience at the heart of the product. "

Towards more sustainable cosmetics

Total Eye Lift, in a 15 ml format, delivers a precise 150 µl dose, suitable for targeted eye care. The packaging, featuring an elegant red metal superstructure, is specially designed for Clarins, concealing its technical components. Clarins has calculated a 73 % reduction in environmental impact thanks to this eco-designed packaging, a benchmark for environmental respect in luxury cosmetics.

The project benefits from Aptar Beauty's industrial synergies, spread across several production sites in France, guaranteeing secure manufacturing and optimized logistics. This launch, a standard-bearer for sustainable elegance, testifies to the two companies' shared vision of integrated cosmetics innovation within a circular economy framework.

EMSA Esencias Moles wins Signature Scent 2025 award

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The editorial staff
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site-industries-cosmetiques EMSA Esencias Moles laboratory apparatus, comprising a glass ampoule containing an orange liquid, a metal support, a funnel and a black rubber ampoule connected by a tube - an innovative device for creating the characteristic Odor 2025 on a reflective surface.

Lumière d'Orient by EMSA Esencias Moles wins Beautyworld Middle East 2025. The award recognizes the Spanish company's excellence in capturing the essence of the Orient.

EMSA Esencias Moles, based in Barcelona, won the prestigious Signature Scent award at Beautyworld Middle East 2025. Selected from 16 international perfume houses, Lumière d'Orient captivated the public with its refined interpretation of the essence of the Middle East.

An olfactory journey to the heart of the Orient

This fragrance offers a unique sensory experience, beginning with top notes of pink pepper, bergamot and saffron, evoking the luxury and freshness of the desert. The heart unveils Damask rose, jasmine sambac and oud, embodying the sensuality and mystery of the region. Finally, a warm base of amber, sandalwood and musk leaves an enveloping, sophisticated imprint.

International recognition

The competition allowed visitors to the show to vote for their favorite creation through a blind test. EMSA's victory testifies to its innovative character and its ability to interpret contemporary luxury. Founded in 1953, this family-owned company continues to establish itself as a major player in the sector, combining creativity, innovation and technical rigor.

With facilities in Argentina and Uruguay, and a strong presence in Latin America, Asia-Pacific and the Middle East, EMSA is currently under the direction of the third family generation, continuing its international growth and expansion. This recent success only strengthens its reputation on the world stage.

Shiseido unveils its medium-term strategy for 2030

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The editorial staff
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site-industries-cosmetiques Four containers of Shiseido skincare products, including jars and a large bottle, are arranged on a red and white checkerboard surface under dramatic lighting, reflecting Shiseido's medium-term 2030 strategy for beauty innovation.

Shiseido has announced its medium-term strategy 2030, aimed at maximizing brand value through initiatives for sustainable growth. Three strategic axes define this new roadmap.

Japanese group Shiseido recently revealed its new medium-term strategy for 2030, an ambitious plan focused on increasing the value of its brands through strategic innovation and a renewed commitment to authentic beauty.

The three strategic pillars

The strategy is based on three main pillars. Firstly, Shiseido intends to accelerate growth by strengthening the power of brands in the skincare, suncare, make-up and fragrance sectors. Innovating through optimal use of its technological research, the company plans to integrate more than ten cutting-edge technologies by 2028.

Secondly, the Group aims to evolve its global operations by pursuing operational excellence across the value chain and rethinking its organization into an agile and responsive structure. This transformation includes strategic involvement in digital technologies and AI to enhance customer experience and internal operations.

Sustainable, global value enhancement

Finally, the company aspires to create lasting value through a strategy focused on talent and sustainability, seeking to increase opportunities for employees while promoting gender equality and respect for human rights. With the « Shiseido Beauty Circular Model »The company's ambition is to reduce its ecological footprint while developing sustainable products.

In conclusion, the group forecasts above-market growth with significant target margins by 2030, underpinned by consistent investment in AI and ecological initiatives. A strategic direction that illustrates Shiseido's ongoing dedication to enriching consumers' lives through beauty innovation, while remaining rooted in sustainable values.

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