Lumière d'Orient by EMSA Esencias Moles wins Beautyworld Middle East 2025. The award recognizes the Spanish company's excellence in capturing the essence of the Orient.
EMSA Esencias Moles, based in Barcelona, won the prestigious Signature Scent award at Beautyworld Middle East 2025. Selected from 16 international perfume houses, Lumière d'Orient captivated the public with its refined interpretation of the essence of the Middle East.
An olfactory journey to the heart of the Orient
This fragrance offers a unique sensory experience, beginning with top notes of pink pepper, bergamot and saffron, evoking the luxury and freshness of the desert. The heart unveils Damask rose, jasmine sambac and oud, embodying the sensuality and mystery of the region. Finally, a warm base of amber, sandalwood and musk leaves an enveloping, sophisticated imprint.
International recognition
The competition allowed visitors to the show to vote for their favorite creation through a blind test. EMSA's victory testifies to its innovative character and its ability to interpret contemporary luxury. Founded in 1953, this family-owned company continues to establish itself as a major player in the sector, combining creativity, innovation and technical rigor.
With facilities in Argentina and Uruguay, and a strong presence in Latin America, Asia-Pacific and the Middle East, EMSA is currently under the direction of the third family generation, continuing its international growth and expansion. This recent success only strengthens its reputation on the world stage.
