Shiseido has announced its medium-term strategy 2030, aimed at maximizing brand value through initiatives for sustainable growth. Three strategic axes define this new roadmap.
Japanese group Shiseido recently revealed its new medium-term strategy for 2030, an ambitious plan focused on increasing the value of its brands through strategic innovation and a renewed commitment to authentic beauty.
The three strategic pillars
The strategy is based on three main pillars. Firstly, Shiseido intends to accelerate growth by strengthening the power of brands in the skincare, suncare, make-up and fragrance sectors. Innovating through optimal use of its technological research, the company plans to integrate more than ten cutting-edge technologies by 2028.
Secondly, the Group aims to evolve its global operations by pursuing operational excellence across the value chain and rethinking its organization into an agile and responsive structure. This transformation includes strategic involvement in digital technologies and AI to enhance customer experience and internal operations.
Sustainable, global value enhancement
Finally, the company aspires to create lasting value through a strategy focused on talent and sustainability, seeking to increase opportunities for employees while promoting gender equality and respect for human rights. With the « Shiseido Beauty Circular Model »The company's ambition is to reduce its ecological footprint while developing sustainable products.
In conclusion, the group forecasts above-market growth with significant target margins by 2030, underpinned by consistent investment in AI and ecological initiatives. A strategic direction that illustrates Shiseido's ongoing dedication to enriching consumers' lives through beauty innovation, while remaining rooted in sustainable values.
