MiYé, the French brand of skincare products and dietary supplements dedicated to women's hormonal balance and well-being, announces that Laboratoires Pierre Fabre has taken a stake in the company, which was founded in 2020. This first capital increase will enable MiYé to accelerate its development by benefiting from the medical expertise of Pierre Fabre Laboratories and their knowledge of the pharmacy channel.

MiYé, "the good friend" in Provençal, is a brand created by women for women, to help them live better with their hormonal variations and improve their quality of life from puberty to menopause. Co-founded by Caroline de Blignières and Anna Oualid, with the support of a scientific committee specialized in the hormonal system, MiYé has chosen to tackle the hormonal well-being market. In an innovative and disruptive way, the brand targets the root causes of often taboo and misidentified symptoms due to hormonal imbalances. Today, it offers a complete range of 13 products (5 dietary supplements and 8 dermo-cosmetics) focused on performance, naturalness, safety and ease of use.

Since their origins in 1962, Pierre Fabre Laboratories have been active in women's health through a broad portfolio of drugs and dermo-cosmetics. Through their investment subsidiary Pierre Fabre Invest, they pursue a strategy of acquiring stakes in fast-growing start-ups whose positioning complements their established dermo-cosmetics brands. Pierre Fabre Invest has thus become the majority shareholder in Ladrôme Laboratoire (specializing in organic skincare and cosmetics) in 2021, and the sole shareholder in Même Cosmetics (specializing in wellness treatments for cancer patients) in 2022. Today, she becomes MiYé's sole minority shareholder alongside the two co-founders.

Caroline de Blignières, co-founder of MiYé, comments: ". Pierre Fabre Laboratories' acquisition of a stake in the company two years after our launch is a tremendous recognition. It's an invaluable opportunity to strengthen our R&D resources to promote the democratization of women's hormonal health and, together, redefine the rules of a new ecology for the female body that is holistic, transgenerational and, above all, safer.

Anna Oualid, co-founder of MiYé, adds: "When we launched MiYé, we set ourselves an ambitious goal: to democratize a medical subject using cosmetics codes that are as close as possible to women's routines, via premium, multi-channel distribution. Who could be more legitimate than Pierre Fabre, historically committed to women's health, to support us today?"

This strategic alliance with Laboratoires Pierre Fabre will enable MiYé to accelerate its R&D investments, carry out clinical studies, reinforce the scientific and medical backing of its flagship products, and continue its development in the pharmacy and parapharmacies channel. In the short term, MiYé is preparing to develop an awareness-raising and personalized support program via online consultations with naturopaths and micro-nutritionists.

Frédéric Ennabli, CEO Pierre Fabre Dermo-Cosmétique, explains: "Hormonal balance is a major challenge to which dermo-cosmetics must be able to respond. With MiYé, Caroline de Blignières and Anna Oualid have succeeded in supporting women from puberty to menopause. They have created a brand with a strong territory, with specialized, cutting-edge products that are now recognized by consumers, such as the Cycles Heureux Serum.

In joining forces with MiYé, we are committed to contributing our medical and dermatological expertise to developing the best possible solutions for all skin types affected by hormonal variations.

In this way, we are continuing Pierre Fabre's long-standing commitment to women's health issues and enabling pharmacists to respond to them in the best possible way, whether through our care products, our medicines, notably by pioneering the treatment of iron deficiency anaemia, a very common condition during pregnancy, and now through this strategic partnership."

_{Photo: ©DR (photo of the www.miye.care )}

The Yves Rocher brand, pioneer of "plant-based cosmetics", announces the appointment of Guillaume Darrousez as Managing Director. This appointment is in line with the announcements made by the Rocher group last June concerning the implementation of a new governance structure within the group. As such, Guillaume Darrousez becomes a member of the Groupe Rocher Executive Committee.

An expert in retail and e-commerce 

Guillaume Darrousez is an expert in retail and e-commerce. He was CEO of Darty.com (2005-2008), Cyrillus Vertbaudet Groupe (2011-2013) and GrandVision (Générale d'Optique, GrandOptical, Mas Vision, 2013-2015).

Having joined the Rocher group in 2015 as Yves Rocher's Executive General Manager for Northern and Central Europe, then Executive General Manager International, in 2020 he will take over as Executive General Manager of Petit Bateau, the Rocher group's textile brand.

Appointed Executive General Manager of the Yves Rocher brand on September 1, 2023, Guillaume Darrousez will join the Groupe Rocher Executive Committee. He holds a DEA in Economics and International Finance from Paris Dauphine and an MBA in Marketing and Management from Kellogg, Northwestern University (USA).

Plant-based cosmetics: expertise to share

Guillaume Darrousez's appointment coincides with changes in the governance of the Rocher group. 

"It is a great honor for me to continue to work for the Rocher group, whose spirit and mission are essential in a rapidly changing world. I'm very proud to return to Yves Rocher, a brand I know well".said Guillaume Darrousez.

"My mission will be to improve the Yves Rocher brand's profitability in the short term, develop growth drivers in the medium term, and enhance the brand's botanical expertise and CSR commitment over the long term. We have been pioneers and inventors of "plant-based cosmetics" for 65 years. As such, I will be committed to sharing and promoting this unique expertise in all the markets where the brand is present, so that more and more women and men can discover and enjoy the benefits of nature, he added. I am convinced that all Yves Rocher brand teams have a key role to play in taking sustainable innovation a step further, with the design and production of cosmetic products contributing to the establishment of virtuous and responsible standards at the service of our customers."

ICG, one of the world's leading alternative asset managers, has acquired all the shares in D. Participations, the holding company of the Dessange International group, previously held by the investment company Eurazeo.

"ICG has a perfect knowledge of the Dessange International group, its brands, its positioning as well as the management team with which it has been working since 2016 on financing operations, which has created a mutual understanding and trust."says ICG.

Dessange International, positioned in the high-end hairdressing market, is organized around three core businesses: franchising with two international hairdressing brands (Dessange and Camille Albane) and a North American hairdressing brand (Fantastic Sams); products and distribution with its subsidiary DBA, including Phytodess, its international natural hair treatment brand, and Coiff'idis, a French specialist in the distribution of hairdressing products and equipment to professionals; and Dessange licensing. The company has 1,400 franchised salons in 36 countries, 1,070 of which are exported.

Cosmed, the network representing the French cosmetics industry's VSEs, SMEs and ETIs, has announced the creation of a new government affairs department within the association. This position will be held by Nathalie de Courcy.

"Cosmed's development and growing role in concrete policy decisions affecting the cosmetics industry call for the creation of a new position to support the President's missions.says Cosmed.

With a doctorate in organic chemistry, Nathalie de Courcy began her career in 2004 in scientific and marketing positions. In 2016, she turned her career towards public affairs. She worked for the Île-de-France Region as a project manager for the health, finance and general administration commissions, then for the French National Assembly as a parliamentary attaché. Thanks to this dual career path, in 2018 she was appointed Head of Government Affairs at the Janssen pharmaceutical laboratory. 

Involved in associations and politics, particularly on the theme of gender equality, she is a director of "Femmes Ingénieures", an ambassador for "IndustriELLES" and deputy deputy for Boulogne-Billancourt. 

In addition to its role as an interface with the government, it will be involved in the success of Cosmed's actions and policy in the regions, notably through Cosmed's regional Cosmetopoles.