Unveiled at the recent Paris Packaging Week, the Multi Intensity Brush Eyes has just received an IT Award (in the accessories category) from Makeup in Los Angeles.
A year after the launch of its Multi Intensity Brush for the face, Texen Beauty Partners is applying the same concept to eye make-up.
A patented innovation, the Multi Intensity Brush enables full face make-up to be applied with a single brush. Brush density and length can be adjusted by rotating the ferrule. Texen Beauty Partners is now extending the concept to eye make-up, following conclusive tests with brands. The Multi Intensity Brush Eyes uses an identical rotating mechanism for a thinner brush, this time with a double tip.
One double tip, five uses
After observing make-up techniques and taking an interest in consumer expectations, Texen Beauty Partners has developed a double-ended brush featuring an adjustable brush and a fixed bevelled brush designed to apply a dense, ultra-defined line of eyeliner.
On the other side, the oval-shaped ferrule allows for variable angles and positions. Applying a neutral base to the mobile eyelid, shading, widening the gaze, darkening the hollow of the eye, blending, blurring... all the gestures of an eye make-up routine are envisaged, whatever the shape of the eye or the texture of the skin.
"This single brush guarantees a make-up result for which five brushes of different shapes and densities would have been needed. Space-saving, this brush offers the essentials of a routine we're not prepared to compromise on. It's up to us to create the compromise between innovation and use".explains Nathasha Marquez, Marketing Manager at Texen Beauty Partners.
Offered with a PBT handle and bristles, Multi Intensity Brush Eyes can be produced in any type of material, decorated on request, and even delivered in a made-to-measure pouch.
