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Texen's new modular eye brush wins award at Makeup in Los Angeles

Unveiled at the recent Paris Packaging Week, the Multi Intensity Brush Eyes has just received an IT Award (in the accessories category) from Makeup in Los Angeles.

A year after the launch of its Multi Intensity Brush for the face, Texen Beauty Partners is applying the same concept to eye make-up. 

A patented innovation, the Multi Intensity Brush enables full face make-up to be applied with a single brush. Brush density and length can be adjusted by rotating the ferrule. Texen Beauty Partners is now extending the concept to eye make-up, following conclusive tests with brands. The Multi Intensity Brush Eyes uses an identical rotating mechanism for a thinner brush, this time with a double tip. 

One double tip, five uses

After observing make-up techniques and taking an interest in consumer expectations, Texen Beauty Partners has developed a double-ended brush featuring an adjustable brush and a fixed bevelled brush designed to apply a dense, ultra-defined line of eyeliner. 

On the other side, the oval-shaped ferrule allows for variable angles and positions. Applying a neutral base to the mobile eyelid, shading, widening the gaze, darkening the hollow of the eye, blending, blurring... all the gestures of an eye make-up routine are envisaged, whatever the shape of the eye or the texture of the skin. 

"This single brush guarantees a make-up result for which five brushes of different shapes and densities would have been needed. Space-saving, this brush offers the essentials of a routine we're not prepared to compromise on. It's up to us to create the compromise between innovation and use".explains Nathasha Marquez, Marketing Manager at Texen Beauty Partners.

Offered with a PBT handle and bristles, Multi Intensity Brush Eyes can be produced in any type of material, decorated on request, and even delivered in a made-to-measure pouch.

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