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Ecocert promotes manufacturers' transition to sustainability by labeling packaging

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Ecocert - labels

Against a backdrop of tightening environmental regulations and heightened consumer demands for sustainability, companies are having to rethink their practices. Ecocert, through its dedicated Sustainable Materials department, offers companies solutions to meet these legal requirements, but also to enhance the value of their eco-design initiatives. The aim is to encourage the integration of recycled materials and the marketing of recyclable cosmetics packaging. Ecocert offers brands and manufacturers reference labels, guaranteeing that plastic packaging complies with international standards.

Cosmetics packaging: high expectations and a changing regulatory framework

Packaging represents up to 70 % of the total weight of a cosmetic product. Their environmental impact is therefore scrutinized by consumers, but also framed by increasingly strict regulations, such as the European PPWR (Packaging and Packaging Waste Regulation) legislation or the French AGEC (anti-waste law for a circular economy). Among the requirements: targets for packaging recyclability; quantified targets for recycled content in packaging; a requirement for traceability of materials used and transparency on their composition.

At the same time, consumer pressure is strong: nearly two-thirds of French people (63 %) pay close attention to product packaging when making purchases, with the main concerns being packaging practicality (an important criterion for 70 % of consumers surveyed) and environmental information (consulted by 55 % of consumers surveyed).1

Adapted Ecocert labels

In response to growing demands for sustainability, Ecocert has selected several labels that provide essential guarantees of the recyclability and traceability of recycled materials used in packaging and industrial products.

site-industries-cosmetiques Four certification logos: RecyClass recyclability, 90 % of recycled plastic by RecyClass, Global Recycled Standard by Textile Exchange and Ocean Bound Plastic Certified, each supporting Brouillon auto's commitment to sustainability.

The RecyClass Recyclability label assesses the recyclability of packaging by means of a rating (from A to C), and helps to guarantee its reintegration into recycling circuits. In particular, this label enables us to meet some of the packaging verification requirements of the Cosmos standard.

The RecyClass Recycled Plastics Traceability label promotes the use of recycled plastics in your plastic packaging, offering financial advantages (e.g. exemption from plastic tax in Spain, eco-modulation in France) and meeting PPWR requirements (target of 10 to 30 % of recycled plastics by 2030).

The Global Recycled Standard (GRS) label promotes the integration of recycled materials in industrial products, with a guaranteed minimum of 20 % of recycled materials and responsible supply chain management.

The Ocean Bound Plastic (OBP) label, for its part, recovers plastic waste collected before it reaches the oceans.

The solutions proposed by Ecocert support the major changes taking place in the cosmetics sector, in particular by encouraging the development of single-material packaging, which is more easily recyclable, as well as the elimination of over-packaging and the lightening of packaging, as part of a reinforced eco-design approach.

The labels proposed by the organization represent a strategic lever for transforming business models, accelerating the transition to a circular economy and reducing the ecological footprint of packaging.

"Cosmetics brands and manufacturers are faced with a dual requirement: to preserve the consumer experience while reducing the environmental impact of their products, particularly their packaging. Our labels support this transition by ensuring the veracity of the commitments made, and by providing reliable benchmarks for reconciling technicality and environmental responsibility, by promoting recyclability and the integration of recycled materials in packaging. Innovation in terms of recyclability is essential, but we are convinced that manufacturers must also include the development of their packaging in a global approach based on the 3Rs - Reduce, Reuse, Recycle".explains Sylvana Scampini, head of Ecocert's sustainable materials department.

1. All4pack Emballage Paris survey: the French and product packaging 

In-cosmetics Global 2025: an international edition under the banner of respect for the environment

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The editorial staff
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in Cosmetics Global Innovation Zone

On April 10, 2025, in Amsterdam, in-cosmetics Global closed its doors on its most international edition yet, with a worldwide audience of 84 % and a 16 % increase in the number of international visitors.

Some 10,879 visitors attended. "We always come to in-cosmetics Global because it's very important for the company to showcase our formulations, make contact with customers and meet potential new partners. The event is a way of presenting and exposing our company to the world".said Lucile Raffray, R&D Project Manager for Lucas Meyer Cosmetics.

Ideas that count

The brand-new Testing and Regulation Forum, in collaboration with Skinobs, offered 10 sessions exploring changing regulatory landscapes, cross-border compliance challenges and emerging testing technologies, with a focus on longevity and anti-pollution. One of the highlights of the forum was the discussion "Regulatory Panel: Navigating Global Regulatory Challenges", which brought together experts from REACH24H, the European Federation of Cosmetic Ingredients (EFfCI), the Cosmetic, Toiletry & Perfumery Association (CTPA), Potion and the Bustos Law Group.

Heather Bustos, Managing Partner of the Bustos Law Group, compared the different regulatory environments, noting that "many brands in the US are inspired by EU practices and their well-established regulations". For her part, Sanjana Balani, founder and CEO of Potion, recalled that India had "pioneered the ban on animal testing" across Asia, and positioned India as a leader in progressive industry regulation.

The highly anticipated Marketing Trends Theatre hosted 21 sessions with analysts, researchers, cosmetics scientists and marketing experts from companies such as Mintel, The Benchmarking Company, Keune Haircosmetics, Coty, Beauty Pie and many more.

Marica Kilgore, visionary founder of Beauty Pie, Bliss, Soap and Glory and FitFlop, shared her personal journey and real-world insights in an informal discussion on the cosmetics sector. She stressed the importance of building a brand with a strong "why", which led to the creation of Beauty Pie - a brand driven by the belief that consumers deserve more from their beauty products. She offered practical advice to fellow entrepreneurs, including her 80/20 rule: focus 80 % of your energy on your unique selling point and 20 % on exploring new sector opportunities.

 Emilie Hood, Beauty and Consumer Health Consultant at Euromonitor International, presented "Beauty Outlook: Innovation in Personal Care". Her data-driven analysis highlighted innovation, renovation and disruption as key growth drivers, while predicting that more targeted offers and a push for sustainability and authenticity will shape the beauty industry well beyond 2025.

With specialized ingredients typically found in dermatologists' offices and professional settings becoming more commonplace, Selma Carvalho, Medical Affairs Specialist and Medical Scientific Liaison at Galderma, moderated a roundtable discussion on the dermocosmetics market. Experts from Teoxane SA, Evolved by Nature, Medico wellness Co., Ltd. and MyMicrobiome AG joined the session to offer perspectives covering dermatology, formulation and marketing. Panelists addressed the growing gap between consumer perceptions and medical advice, as well as how consumers are increasingly becoming "asset experts", as ingredient-based beauty continues to grow.

Dr Romun Leaovitav, from Medico Wellness Co. Ltd, explained that many consumers are looking for quick fixes, often using products that are not suitable for their skin, despite the potential harmful side effects. The session coincided with the launch of the report "Exploring growth and development in dermocosmetics - where health meets beauty", which delved into the subject of the impact of ingredients on the industry.

In their presentation entitled "Fragrance Frenzy: Scents & Emotions Consumers Crave from Your Brand", Denise Herich and Jennifer Stansbury, both co-founders and partners of The Benchmarking Company, highlighted the vital role played by fragrances in the beauty and personal care sectors, revealing how they shape consumer desire, loyalty and brand attachment. They also unveiled original consumer research showing that the main reasons for using fragrance are to smell good (88 %), to enhance sensory experiences (73 %), and almost all consumers agree that fragrance affects mood (99 %).

Reminding us of the urgent need for transparency and scientific rigor in substantiating skincare claims, Stewart Long, CEO of Cutest Systems Ltd, presented a session entitled "The New Science Validating the Efficacy of Next-gen Anti-ageing Formulations in Clinical Studies", giving an overview of how clinical research drives innovation in skincare and emphasizing the importance of evidence-based claims: "People look at us and think we're making things up," he said.

Science, innovation and sustainability

Highlighting the latest trends in science, innovation and sustainability, the show focused on how these pillars are shaping the future of cosmetics. The Formulation Lab®, sponsored by Brenntag and in partnership with Enkos Developments and IKA, was led by award-winning cosmetics scientist Lorna Radford. Formulators and R&D teams from cosmetics manufacturers and contract manufacturers rolled up their sleeves to experiment with new techniques, hone their skills and share ideas, all under the expert guidance of representatives from IMCD, Kobo Products, IOI Oleo GmbH, Dow, Symrise AG and Oqema Group.

Sponsored by Azelis, the expanded program of technical seminars featured 125 sessions led by experts from companies such as Sytheon, Eastman, Vantage Personal Care and Univar Solutions. A wide range of topics were covered, including new technologies, specifications and innovative concepts.

The Fragrance Zone showcased the latest technologies and innovations in fragrance creation, delivery systems and formulation processes. Exhibitors such as Carvansons and Microcaps AG presented new products. Eurofragance celebrated 35 years of olfactory innovation by inviting visitors to discover three immersive zones on its stand: Mindful Together, Empowered Together and United Together.  

Perfume house Luzi AG unveiled its latest collection, Off Fire, inspired by moments of calm and disconnection from the stress, overload and excess of everyday life. Luzi also presented The Breathing Drop, a sculptural installation inspired by one of the five new fragrance themes. Created in collaboration with artist Annabel Schneider, the work transforms fragrance into a visual and sensory experience, serving as a striking expression of the collection.

In partnership with The Green Chemist Consultancy and Ecovia Intelligence, and sponsored by AAK, the Sustainability Zone focused on recycled ingredients, life cycle assessments (LCAs), emissions, biotechnology, the circular economy and responsible sourcing. Companies such as Elementis, Fairglow, The Carbon Trust, ProvitaL, S.A., BioTara AG addressed the main environmental challenges.

The theme of sustainability ran through many elements of the show, with organizers challenging exhibitors, visitors and their own teams to operate as sustainably as possible over the three days. Laboratoires Expanscience received the Sustainable Stand Award, which recognizes exhibitors who have actively implemented environmentally-friendly measures in the design and construction of their stand. 

A pivotal year for innovations

Sponsored by KSM-66 Ashwagandha, the event welcomed over 1,000 exhibitors, many of whom showcased their latest products and innovations. The Innovation Zine, sponsored by Ashland, showcased a record 211 new ingredients from 163 companies, highlighting innovations launched over the past six months and at the show. All ingredients were in the running for the in-cosmetics Global Innovation Zone Best Ingredient awards. Pickmulse from Lucas Meyer Cosmetics won gold in the Functional category, while Solabia Group took gold in the Active category for Pro-Longevia.

In the Exhibitor Zone, Swiss company Kinematica presented an advanced homogenization and dispersion technology for emulsions, suspensions and foams, while Evolved By Nature, which won the Rising Star award - and was shortlisted for four other prizes - highlighted its Activated Silk peptides of natural origin and manufactured using recycled and renewable resources. White Tiger Ground presented its organic antibacterial ingredient and preservative derived from kimchi, and was awarded bronze in the Best Functional Ingredient category.

"In-cosmetics Global 2025 is our most international edition to date. Amsterdam provided the perfect setting for industry leaders from around the world to exchange ideas, explore the latest innovations and shape the future of cosmetic science. The market's focus on sustainability, inclusivity and forward-thinking solutions were at the heart of many discussions."said Roziani Zulkifli, Director of in-cosmetics Global. 

The next edition of In-cosmetics Global will take place at Paris Expo Porte de Versailles, from April 14 to 16, 2026.

Aroma-Zone chooses Relex Solutions to optimize its supply chain   

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The editorial staff
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RELEX-Solutions

Finnish company Relex Solutions offers a planning platform that optimizes demand, merchandising, procurement, operations and production along the entire value chain. The company develops unified planning solutions for supply chain and retail, to integrate a complete end-to-end planning solution.

The Relex Solutions platform has been selected by Aroma-Zone. The French company specializing in beauty and wellness products will use it for demand, supply and production planning, with the aim of optimizing its logistics operations, supporting growth and improving efficiency. 

This project will be implemented in collaboration with Supply Chain Company, a Relex partner specializing in supply chain acceleration and optimization.  

Aroma-Zone, which stands out for its natural and organic beauty and wellness products, has over 25 stores and a distribution center. After experiencing strong growth, thanks in particular to the boom in beauty products during the pandemic, the company was looking for a solution to support this rapid expansion and improve the organization of demand and supply. The project, initially focused on supply and production planning, was extended to include demand planning, due to the synergy and results demonstrated by Relex. 

"Thanks to Relex's advanced tools and expertise, we are convinced that this collaboration will support our growth and improve the efficiency of our supply chain. Our aim is to optimize inventory availability and meet the growing demand for our products. We have every confidence that Relex will deliver tangible results.said Romuald Deston, Chief Procurement Officer at Aroma-Zone. 

With the advanced analytics and real-time data integration offered by Relex, Aroma-Zone will benefit from a global vision of its supply chain, enabling rapid decision-making and proactive management of over 6,000 product references. This will enable the company to accurately anticipate customer demand and better manage seasonal peaks, particularly for essential oils, guaranteeing the availability of the most popular products. 

"We are proud to collaborate with Aroma-Zone and Relex on this strategic project with our team of experts. We are fully committed to ensuring the success of this initiative, to support Aroma-Zone's ambitious growth objectives and to lay the foundations for future successes", said Henk Jan Rijkse, CEO of Supply Chain Company.  

"Aroma-Zone's commitment to sustainability and customer focus resonates deeply with our values at Relex. It aligns perfectly with our mission to deliver sustainable and efficient supply chain solutions. We have a proven track record of meeting challenges in retail and manufacturing, and look forward to creating measurable value to support their growth and optimize their supply chain."added Stefano Scandelli, General Manager of the Manufacturing unit at Relex Solutions.  

Febea reminds us of the safety and strict regulation of cosmetic products

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The editorial staff
-

Following the recently published UFC Que Choisir survey highlighting the presence of so-called "harmful" substances in cosmetic products, Febea (Fédération des entreprises de la beauté) has issued a reminder of several points concerning safety, regulations and consumer information.

The Fédération des entreprises de la beauté, the trade association for cosmetics manufacturers, reminds us that all cosmetic products sold in France and Europe undergo a rigorous safety assessment by a qualified toxicologist before they are placed on the market, in accordance with regulation (EC) n°1223/2009.

The ingredients used are authorized and, where necessary, re-evaluated by the Scientific Committee on Consumer Safety (SCCS), an independent body of the European Commission. CSSC recommendations are regularly updated to incorporate the latest scientific advances.

Danger versus risk: an essential distinction

Febea stresses the importance of remembering the difference between hazard (intrinsic property of a substance) and risk (probability of an effect based on actual exposure): an ingredient may present a hazard at a high dose, but the risk to the consumer depends on the quantity actually present in the product and the way it is used.

Safety assessments systematically take this notion of risk into account, which is something that rating applications or media rankings for cosmetics cannot do.

Vigilance and research on endocrine disruptors

To date, there is no official list of substances proven to be endocrine disruptors in cosmetics, apart from the Echa list of 16 families of substances, all of which are banned in cosmetics.

Many substances are "suspected" on the basis of chemical affinities, but it is extremely complex to prove or disprove their endocrine-disrupting nature, in the absence of fully validated scientific methods to date.

The cosmetics industry is one of the few sectors to actively fund research on this subject, notably via the Pepper public-private platform, which aims to validate reliable methods for identifying endocrine disruptors and accelerate European research in this field.

Rating applications: the need for transparency

"Rating applications, such as UFC Que Choisir's, have a role to play in informing consumers. However, it is essential that they respect the recommendations of the Conseil National de la Consommation (CNC), to which UFC has actively contributed. These applications must be transparent in their criteria, fair in their presentation, and not mislead consumers with overly globalizing or anxiety-inducing judgments.says Febea. Some applications rate ingredients solely on their potential hazard, without taking into account the actual concentration in the product, which can lead to erroneous or exaggerated interpretations of the actual risk to the consumer."

The composition of cosmetic products also takes into account changes in regulations (new authorized ingredients, restricted ingredients, etc.).
It is constantly evolving according to the risks identified or the availability of new data.

A sector committed to safety and transparency

Febea would like to emphasize that cosmetics are among the most closely supervised and controlled consumer products in Europe. Continuous innovation in the sector enables us to constantly improve the safety of formulas, to reformulate where necessary, and to adapt doses as closely as possible.

Febea and Cosmetics Europe are making available an open database, listing over 29,000 ingredients used in cosmetics and providing scientifically verified information to enable consumers to make informed choices.

To make searching easier, these databases have been converted into mobile applications, Claire (French application) and Cosmile Europe (European application available in 13 languages), which are fed by the same sources and are intended to become one. 

Aimed primarily at cosmetics professionals, to provide them with accurate, reliable information on cosmetic ingredients and help them respond to consumers, these applications are free of charge and can be used by consumers. 

A cleansing oil designed for double cleansing

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The editorial staff
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Oil-to-milk-Deep-Cleanser_Bruno-Vassari

Founded in Barcelona in 1984, Bruno Vassari is a professional cosmetics company.

The Catalan brand completes its The Basics line with Oil to Milk Deep Cleanser, a cleansing oil specially designed to enhance the double cleansing ritual. Its innovative formula gently removes make-up, sunscreen and daily impurities without drying the skin, leaving it fresh and ready for the next stage of the routine.

In the facial care routine, double cleansing is an increasingly popular approach, removing even the smallest particles that other products fail to remove completely.

Based on the "oil dissolves oil" principle, Oil to Milk Deep Cleanser captures dirt particles when applied to dry skin. On contact with water, its oily texture transforms into a milky emulsion that rinses off easily, leaving the face clean and free of any greasy residue. What's more, its application transforms cleansing into a personal care ritual, an ideal moment to relax after a long day.

This make-up remover respects the skin's natural barrier, leaving it comfortable and moisturized. It removes make-up, even water-resistant formulas: it easily dissolves long-wearing make-up, water-resistant mascaras and sunscreens, preventing irritation. According to the Bruno Vassari brand, it's perfect for double cleansing, especially after a day of exposure to make-up and pollution. Its gentle, balanced formula adapts to sensitive, oily, dry and combination skin, offering cleansing without compromising hydration.

A French Cosmetics pavilion at Beauty World Middle East 2025 

By
The editorial staff
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BWME2024.

Registration to exhibit under the French Cosmetics pavilion at the show Beauty World Middle East 2025in Dubai are now open.

This space, dedicated to French cosmetics excellence and supported by Cosmedwill welcome French brands to one of the world's leading beauty trade shows from October 27 to 29, 2025.

A strategic opportunity for export

The French Cosmetics pavilion represents a privileged international showcase for French companies wishing to develop their presence in the Middle East and on the international scene. Located at the heart of the Hall dedicated to cosmetics brands, for the past two years it has been a strategic lever for meeting qualified international buyers and distributors, benefiting from visibility under the emblem of French excellence, and gaining access to a fast-growing market full of opportunities.

A tailor-made accompaniment

Turnkey stand of 9m2, 12m2, 18m2 or more, fully equipped, preparatory regulatory webinars on the specifics of the Middle Eastern market, logistical support for the shipment of exhibition products: with this pavilion, VSEs, SMEs and ETIs can count on Cosmed's support to optimize their internationalization strategy.

Regional funding

A subsidy of 50 % on the cost of the stand is granted to companies from the Auvergne-Rhône-Alpes region, thanks to the financial support of the Region. Travel expenses will also be covered.

A benchmark show

Every year, a growing number of cosmetics companies take part in this event, which has become a benchmark for establishing new collaborations with key players in the beauty market in the Near and Middle East, Turkey, Egypt, Israel, Africa, India and Iran. Cosmed reminds us that Beauty World Middle East has established itself as a major industry event, as the figures for the 2024 edition testify:

  • 71,000 trade visitors from 164 countries
  • 2,000 international exhibitors
  • 240 media covering the event
  • A satisfaction rate of 97% among visitors

"The French Cosmetics pavilion offers an exceptional opportunity for French brands of all sizes to penetrate or strengthen their presence in Middle Eastern markets, which are particularly receptive to French cosmetics synonymous with quality and innovation."says Jean-Marc Giroux, President of Cosmed.

As places are limited, companies wishing to join the French Cosmetics pavilion should contact Stéphanie Miraton : [email protected].

Mother's Day: Pure Trade expands Burberry Beauty's pocket organizer 

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The editorial staff
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PURE TRADE - BURBERRY Mother' day - Trinket Tray

To celebrate Mother's Day, Burberry Beauty is offering an elegant, cup-shaped pocket organizer.

The Pure Trade group, which specializes in the design of top-of-the-range primary and secondary packaging, has created this pocket tin in mirror-polished gold-plated stainless steel. The brand logo is laser-engraved on the back.

This piece is presented in a refined cloche box. The outside of the box is wrapped in trench-effect twill paper in the brand's emblematic colors. The glossy black logo is soberly silk-screened on the lid.

Silab: Liftilience, a versatile tensor with optimal adhesion

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The editorial staff
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Silab LIFTILIENCE

Liftilience is a natural film-forming active ingredient derived from chestnut and composed of functionalized helical biopolymers obtained through the unique FHB technology*. Combining controlled hydrolysis and ionic functionalization, the latter gives Liftilience an optimized, scientifically proven tensor effect and adhesion properties. As a result, Silab's 6th generation multi-purpose tensor offers multiple, rapid and long-lasting cosmetic benefits for face and body. In 2025, Silab brings additional efficacy data to this novel phytotensor.

The cosmetic benefits provided by Liftilience were consolidated by an evaluation of the rapid lifting effect of the product formulated at 0.32 % in gel form on the face. Results show that Liftilience significantly lifts crow's feet wrinkles as early as 15 minutes after a single application.

Tensor effect on the body

To complement Liftilience's already proven sensorial and rapid tightening effects, Silab has evaluated its long-lasting tightening effect on the body. The results show that, 4 hours after application of a gel formula containing Liftilience at 0.16 % to the thighs, skin firmness is significantly increased by 5 %, elasticity by 8 % and tone by 34 %. The tensor effect of Liftilience on the body is thus reinforced.

Long-term cosmetic benefits

Silab reports that Liftilience is recognized for its ability to deliver both rapid (3 to 15 minutes) and long-lasting (4 to 12 hours) benefits. In 2025, Silab decided to study its long-term action as well. Thus, after 21 days of twice-daily application, Liftilience provides an anti-wrinkle effect by significantly smoothing out forehead wrinkles (-11%). A significant effect is also observed on complexion radiance (reflection: +14 %; pink color: +17 %; olive color: -14 %; eye fatigue: -17 %). These results are confirmed by subjective evaluation, with 78 % of volunteers finding their fine lines and wrinkles less visible, and 91% finding their skin more luminous. What's more, 100 % of them found their skin softer.

These additional studies therefore confirm Liftilience's positioning as a new-generation multi-purpose tensor treatment for face and body, thanks to its multiple rapid, long-lasting and long-term benefits for face and body.

*: Functionalized helical biopolymer technology

Verpack: an eco-friendly Mademoiselle Rochas case 

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The editorial staff
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Coffret_Mlle_Rochas_in_Paris-2

Elegant with its glittery pink decor, the Mademoiselle Rochas case adopts a more environmentally-friendly version for its annual campaign. 

Designed to hold the 50-ml Mademoiselle Rochas eau de parfum and its 4.5-ml mini, both held in place by a cardboard wedge, the new promotional case underlines Rochas' commitment and highlights its more sustainable approach.

Rochas entrusted Verpack with the production of the case. The manufacturer considered the environmental impact of the glitter decoration. The solution proposed via the Tours site was to use a screen-printed varnish containing compostable and biodegradable glitter, so that it did not conflict with the recycling process. 

The Verpack teams were able to distinguish themselves from the Interparfums group through a search for solutions centered on the stumbling block represented by the decor. 

Despite the technical constraints and thanks to the solution found by Verpack, the box retains its premium codes while adopting a virtuous positioning, in line with the CSR objectives of the Rochas brand.

Martinenq and Fedrigoni collaborate to discover fragrances and cosmetics

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The editorial staff
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Microencapsulation Martinenq Fedrigonin

Printer Martinenq has selected references from Italian papermaker Fedrigoni, specialized in the creation and manufacture of top-of-the-range paper, for its packaging.

Since 2024, Martinenq has been innovating in the perfume segment, extending its expertise to packaging and offering products dedicated to fragrance discovery and cosmetics testing. For its new products, the printer has chosen two flagship Fedrigoni references.

Fedrigoni's Carte à Parfum range comprises uncoated, FSC-certified papers made from long fibers. It is available in five grammages (from 140 to 350 gr/m2). Martinenq chose this reference for its printability, resistance to humidity and perfect reproduction of olfactory notes. 

"Considered a niche product when it was created 15 years ago, the Cartes à Parfum range has now become THE benchmark for brands and converters, thanks to its technical and aesthetic advantages. Our collaboration with Martinenq is a fine example of the partnership approach we value so highly".explains Céline Bertuzzi, Marketing Director of Fedrigoni Special Papers.

A "wow" 100 % blotter

site-industries-cosmetiques Two square perfume sample cards labeled "Issey Miyake Le Sel d'Issey" overlap on a plain light-brown surface, resembling a Brouillon auto with their unobtrusive abstract white design in the center.

Martinenq has chosen to apply a "hidden message" to the perfume card, using a "revealing" ink. Once printed, the image is then covered by a thin translucent layer applied in white silkscreen. Under the effect of vaporization, this film disappears, revealing the message (logo, motif, words...). The "wow" effect supports the marketing gesture and is renewed after drying. Shiseido adopted this concept to promote the launch of its perfume Sel d'Issey. 

The magic of microencapsulation

Martinenq has also chosen the 300g Carte à Parfum to introduce brands to its microencapsulation process. The process relies on micro-cells that trap the juice. These are mixed with the ink before printing on all or part of the card, before releasing their fragrance by bursting when rubbed. With this technology, the fragrance can be preserved for perfect olfactory reproduction at any given moment. 

A card spatula

site-industries-cosmetiques Six white rectangular paper pockets are arranged on a light-colored flat surface. Five pockets are vertical with rounded cut-outs, while the pocket labelled "Brouillon auto" is horizontal, its flap partially extended from its pocket.

The Symbol Card reference is used for a plastic-free cardboard spatula. Ideal for testing cream at the point of sale, this test tool has been developed from Fedrigoni's Symbol Card FSC (582g) coated on both sides for a totally resistant and slippery surface, with no risk of wrinkling. It can be decorated at the top and even embossed. Martinenq offers it in a choice of delicate sheaths, also made from Symbol Card coated on one side (210 gr), so it can be decorated as required.

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