Finnish company Relex Solutions offers a planning platform that optimizes demand, merchandising, procurement, operations and production along the entire value chain. The company develops unified planning solutions for supply chain and retail, to integrate a complete end-to-end planning solution.
The Relex Solutions platform has been selected by Aroma-Zone. The French company specializing in beauty and wellness products will use it for demand, supply and production planning, with the aim of optimizing its logistics operations, supporting growth and improving efficiency.
This project will be implemented in collaboration with Supply Chain Company, a Relex partner specializing in supply chain acceleration and optimization.
Aroma-Zone, which stands out for its natural and organic beauty and wellness products, has over 25 stores and a distribution center. After experiencing strong growth, thanks in particular to the boom in beauty products during the pandemic, the company was looking for a solution to support this rapid expansion and improve the organization of demand and supply. The project, initially focused on supply and production planning, was extended to include demand planning, due to the synergy and results demonstrated by Relex.
"Thanks to Relex's advanced tools and expertise, we are convinced that this collaboration will support our growth and improve the efficiency of our supply chain. Our aim is to optimize inventory availability and meet the growing demand for our products. We have every confidence that Relex will deliver tangible results.said Romuald Deston, Chief Procurement Officer at Aroma-Zone.
With the advanced analytics and real-time data integration offered by Relex, Aroma-Zone will benefit from a global vision of its supply chain, enabling rapid decision-making and proactive management of over 6,000 product references. This will enable the company to accurately anticipate customer demand and better manage seasonal peaks, particularly for essential oils, guaranteeing the availability of the most popular products.
"We are proud to collaborate with Aroma-Zone and Relex on this strategic project with our team of experts. We are fully committed to ensuring the success of this initiative, to support Aroma-Zone's ambitious growth objectives and to lay the foundations for future successes", said Henk Jan Rijkse, CEO of Supply Chain Company.
"Aroma-Zone's commitment to sustainability and customer focus resonates deeply with our values at Relex. It aligns perfectly with our mission to deliver sustainable and efficient supply chain solutions. We have a proven track record of meeting challenges in retail and manufacturing, and look forward to creating measurable value to support their growth and optimize their supply chain."added Stefano Scandelli, General Manager of the Manufacturing unit at Relex Solutions.
