Known for its emblematic fresh eau de toilette packaged in a large bottle, Biolane Expert marks its return to the pharmacy with the launch of "Ma première eau de senteur": a delicate juice for babies, packaged in a glass bottle with a wooden cap.  

For its packaging, Biolane Expert chose Coverpla for its original mix-and-match approach and turnkey product customization. 

To protect the formula from external aggression, Biolane Expert has chosen the soft, rounded shape of the Oslo bottle in a 50 ml format, specifically treated with a frosted finish. To accompany it, the Torrid wood cap with recycled PP insert retains a natural hue identical to the brush in the sales box. 

In the same natural spirit, the bottle is decorated in white silkscreen.

"We have no regrets about putting our trust in our partner Coverpla for this project. Their development team was able to effectively support our employees, and offer them alternatives in line with our research. With their advice and expertise, we have developed a product that reflects our brand image".says Jimmy Bossus.

_{Photo: ©lara lutzbiolanee}

Rissmann offers a collection of single-material folding boxes, delivered flat and easy to assemble. In addition to a variety of fastening solutions, paper ribbons serve as both decoration and closure. 

The German company has succeeded in producing rigid cardboard and paper (FSC) boxes with luxurious finishes, delivered flat, which requires expertise in design and automated production.

The aim is to reduce the volume and cost of transporting and storing empty packaging, and to reduce packaging with 2-in-1 models (Bag & Box, Box & Display, etc.), without compromising on finish or the unpacking experience.

In addition, to optimize the supply chain and reduce freight costs, Rissmann produces as close as possible to its markets, on the American, European and Asian continents. 

When it comes to decoration, Rissmann offers a wide range of options: printing, laser cutting and engraving, hot stamping or embossing.

The first models will be presented at Luxe Pack Monaco, after a warm welcome at Luxe Pack New York and Packaging Premiere Milano.

Aptar Beauty, producer of samples, and SoPost, expert in digital campaigns, join forces to offer new marketing perspectives for brands.

Together, Aptar and SoPost aim to transform sample distribution, making it more efficient and sustainable while optimizing the consumer experience. 

Both companies offer a complete sampling campaign service. Their common objective is to optimize the entire value chain from production to campaign activation, from manufacturing to post-trial returns, in a virtuous and responsible approach that takes consumer consent into account. 

"Our partnership with SoPost is a real added value for our customers. Because we work upstream of brands' projects, we can help them anticipate their future marketing activation campaigns by recommending the right sample format for each distribution channel.explains Savéria Guelfucci, Marketing Manager Turnkey Solutions by Aptar Beauty.

The case of Memo Paris

As part of the promotion of its Maduraï fragrance, for its sample distribution campaign, the Memo Paris perfume house has become the first customer in the partnership between the two entities. 

It has opted for Imagin, a full-service packaging solution from Aptar Beauty, inviting customers to test the original juice of a perfume. Its extra-flat spray format is lightweight and customizable, and compatible with e-commerce requirements. It's an ideal format for economical postal distribution.

SoPost technology then enabled the Memo Paris perfume house to identify and qualify the right consumers and follow their product discovery journey, collect and analyze their opinions and understand their purchasing intentions. All this while enriching the brand's CRM database.

Customer feedback: the Memo Paris experience

Arthur Courtois-d'Auzac, Head of Digital for Memo International, appreciates SoPost and Aptar's collaborative approach and consistent project management. Seduced by the visibility of the retroplanning and the exhaustive budget allocation from manufacturing to marketing activation, he was able to promote the project internally and convince the markets.

"At Memo Paris, we want every interaction with our brand to be enjoyable and memorable, and product sampling is a key touchpoint in our brand experience. SoPost and Aptar not only cover the end-to-end international sampling experience, they share our mission, which is why we chose to collaborate with them. This partnership allows us to target the right people and enhance our consumer experience, but in a cost-effective and efficient way, minimizing waste and maximizing ROI."says Arthur Courtois-d'Auzac.

A winning partnership

"Doing more to serve our customers is the shared goal of Aptar Beauty and SoPost. 

Aptar Beauty boasts a variety of formats adapted to several types of campaign, including digital: lightweight, paper packaging in different sizes and finishes, such as the Imagin solution or the iD Scent range. The company's project teams provide 360-degree support and expertise.

SoPost, which recently received EcoVadis Gold status (top 5 %) for its sustainability efforts, streamlines the entire sampling process, enabling fewer samples to be produced and distributed more efficiently. Its partnership with Aptar Beauty is part of an enhanced service offering approach.

"At SoPost, we want to go one step further by offering our customers 360° support. We are committed to optimizing all processes to ensure targeted, rational production. Our partnership with Aptar Beauty, which intervenes upstream of projects, enables brands to think more carefully about production, and thus limit costs as well as waste".says Hélène Tournesac, Head of Brands Partnership France at SoPost.

For the fourth time, Anaïk will be taking part in this year's Luxe Pack Monaco, the international meeting place for premium packaging manufacturers, to be held from September 30 to October 2, 2024.

The company, which has been creating and manufacturing gifts, packaging and accessories for 50 years, will be presenting its new "Innovation Packaging" collection on stand DC08bis. The collection comprises six collaterals, 12 boxes and four calendars. 

A special feature of this collection is the use of noble materials such as lacquered wood and a curved design. "The finishes, respecting the criteria of luxury and ultra-luxury, focus on three axes: noble materials (lacquered wood, velvet, metal), streamlined designs with hidden compartments and sophisticated details (fittings, hinges, mirrors). These elements create a unique experience to reinforce the brand image. This year, the cylindrical format is in the spotlight, revisited in a variety of shapes and materials".says the company.

In 2023, Anaïk achieved sales of almost €4 million thanks to its packaging offering. Its goal is to reach over €11 million by 2027, with growth in Europe, China and the Middle East. 

"The development of the packaging sector is crucial and will support Anaïk's ambitions over the next few years, with targets of €6 million in 2025, €7.8 million in 2026 and €11 million in 2027, i.e. growth of over €2 million per year. In terms of brands, 30 brands currently rely on Anaïk's expertise and creativity, representing 30 % of our total French customer volume".says Sophie Almeida Serin, International Sales Director.