Aptar Beauty, producer of samples, and SoPost, expert in digital campaigns, join forces to offer new marketing perspectives for brands.
Together, Aptar and SoPost aim to transform sample distribution, making it more efficient and sustainable while optimizing the consumer experience.
Both companies offer a complete sampling campaign service. Their common objective is to optimize the entire value chain from production to campaign activation, from manufacturing to post-trial returns, in a virtuous and responsible approach that takes consumer consent into account.
"Our partnership with SoPost is a real added value for our customers. Because we work upstream of brands' projects, we can help them anticipate their future marketing activation campaigns by recommending the right sample format for each distribution channel.explains Savéria Guelfucci, Marketing Manager Turnkey Solutions by Aptar Beauty.
The case of Memo Paris
As part of the promotion of its Maduraï fragrance, for its sample distribution campaign, the Memo Paris perfume house has become the first customer in the partnership between the two entities.
It has opted for Imagin, a full-service packaging solution from Aptar Beauty, inviting customers to test the original juice of a perfume. Its extra-flat spray format is lightweight and customizable, and compatible with e-commerce requirements. It's an ideal format for economical postal distribution.
SoPost technology then enabled the Memo Paris perfume house to identify and qualify the right consumers and follow their product discovery journey, collect and analyze their opinions and understand their purchasing intentions. All this while enriching the brand's CRM database.
Customer feedback: the Memo Paris experience
Arthur Courtois-d'Auzac, Head of Digital for Memo International, appreciates SoPost and Aptar's collaborative approach and consistent project management. Seduced by the visibility of the retroplanning and the exhaustive budget allocation from manufacturing to marketing activation, he was able to promote the project internally and convince the markets.
"At Memo Paris, we want every interaction with our brand to be enjoyable and memorable, and product sampling is a key touchpoint in our brand experience. SoPost and Aptar not only cover the end-to-end international sampling experience, they share our mission, which is why we chose to collaborate with them. This partnership allows us to target the right people and enhance our consumer experience, but in a cost-effective and efficient way, minimizing waste and maximizing ROI."says Arthur Courtois-d'Auzac.
A winning partnership
"Doing more to serve our customers is the shared goal of Aptar Beauty and SoPost.
Aptar Beauty boasts a variety of formats adapted to several types of campaign, including digital: lightweight, paper packaging in different sizes and finishes, such as the Imagin solution or the iD Scent range. The company's project teams provide 360-degree support and expertise.
SoPost, which recently received EcoVadis Gold status (top 5 %) for its sustainability efforts, streamlines the entire sampling process, enabling fewer samples to be produced and distributed more efficiently. Its partnership with Aptar Beauty is part of an enhanced service offering approach.
"At SoPost, we want to go one step further by offering our customers 360° support. We are committed to optimizing all processes to ensure targeted, rational production. Our partnership with Aptar Beauty, which intervenes upstream of projects, enables brands to think more carefully about production, and thus limit costs as well as waste".says Hélène Tournesac, Head of Brands Partnership France at SoPost.
