For the fourth time, Anaïk will be taking part in this year's Luxe Pack Monaco, the international meeting place for premium packaging manufacturers, to be held from September 30 to October 2, 2024.
The company, which has been creating and manufacturing gifts, packaging and accessories for 50 years, will be presenting its new "Innovation Packaging" collection on stand DC08bis. The collection comprises six collaterals, 12 boxes and four calendars.
A special feature of this collection is the use of noble materials such as lacquered wood and a curved design. "The finishes, respecting the criteria of luxury and ultra-luxury, focus on three axes: noble materials (lacquered wood, velvet, metal), streamlined designs with hidden compartments and sophisticated details (fittings, hinges, mirrors). These elements create a unique experience to reinforce the brand image. This year, the cylindrical format is in the spotlight, revisited in a variety of shapes and materials".says the company.
In 2023, Anaïk achieved sales of almost €4 million thanks to its packaging offering. Its goal is to reach over €11 million by 2027, with growth in Europe, China and the Middle East.
"The development of the packaging sector is crucial and will support Anaïk's ambitions over the next few years, with targets of €6 million in 2025, €7.8 million in 2026 and €11 million in 2027, i.e. growth of over €2 million per year. In terms of brands, 30 brands currently rely on Anaïk's expertise and creativity, representing 30 % of our total French customer volume".says Sophie Almeida Serin, International Sales Director.
