Avery Dennison today launched four label papers made from recycled pulp and alternative fibers, aimed at the premium packaging segment, including wines and spirits, craft beverages, gourmet foods, beauty products and fragrances.

Available in the Europe, Middle East and North Africa region, this launch comes at a time when industry regulations, corporate environmental policies and consumer demand are contributing to a growing need for sustainable labeling and packaging solutions. The new range comprises three new papers made from 100 % recycled fibers and one made from hemp fibers:

• Fasson rPaper Black FSC 100% recycled (50% PCW and 50% PIW) is a black, solution-dyed, uncoated paper designed to provide a visually striking label for a variety of applications. Its black color guarantees a consistent, high-quality appearance, avoiding white edges or revealing the whiteness of the back of wine bottles. This paper eliminates bleeding problems in ice buckets and offers excellent printability and compatibility with embellishments.
• Fasson rMartelé Black FSC 100 % recycled (50 % PCW and 50 % PIW) is an uncoated matte paper with a distinctive "hammered" tactile embossed finish. It matches the non-recycled Martelé Black in the current portfolio, enabling seamless integration into existing labeling solutions. Like rPaper Black, this paper also eliminates the problem of black ink bleeding into ice buckets and, being pulp-colored, guarantees a sophisticated, clean appearance by avoiding the unpleasant problem of white label edges and backs.
• Fasson rMartelé Blanc FSC 100% recycled (50% PCW and 50% PIW) is also an uncoated matte paper with the same tactile embossed "hammered" finish as rMartelé Black. This specific product will be available later this year, and matches the non-recycled Martele Blanc in the current range, allowing it to be integrated effortlessly into existing wine and other high-end product ranges. In addition, it offers excellent printability with all standard printing methods and embellishment techniques.

New high-end labeling possibilities for hemp fibers

Fasson® Hemp 50% FSC® paper offers a natural, voluminous feel with its uncoated, matt white surface - perfect for high-end organic products. It offers a sustainable alternative to traditional wood pulp-based papers and uses 50 % hemp fibers sourced from France and Germany and harvested up to seven times a year. Its high grammage makes it ideal for labels with embossed or raised details.

"By incorporating these sustainable options, our Sustainable ADvantage portfolio helps brands reduce their environmental footprint and move towards a more sustainable and circular economy, explains Vladimir Tyulpin, Premium Solutions Marketing Manager at Avery Dennison. These solutions are particularly beneficial for industries such as wine, spirits, craft beverages, gastronomy, beauty and fragrances, where brand differentiation and sustainability are paramount."

With a wide selection of recycled front ends, rPLUS (an established and proven technology designed to solve ice bucket problems for white and sparkling wines), and rPET liner construction, as well as the AD Circular liner recycling program and use of the Carbon Trust Footprinting reporting tool, Avery Dennison enables companies to make informed decisions and accurately measure product impact.

The "Pharma-Recharge" consortium, comprising Expanscience, Garancia, La Rosée Cosmétiques, Bioderma (Naos) and Pierre Fabre Dermo-cosmétique, has decided to join forces to reduce the environmental impact of cosmetics packaging. 

In this context of environmental transition, dermocosmetics and pharmaceuticals must innovate to meet the expectations of the 63 % French consumers who want to buy in bulk the products they usually buy packaged.¹.

Aware of the urgency and already committed to eco-responsible initiatives, the brands A-Derma (Pierre Fabre), Bioderma (NAOS), Ducray (Pierre Fabre), Eluday (Pierre Fabre), Garancia, Klorane (Pierre Fabre), La Rosée and Mustela (Laboratoires Expanscience), have decided to anticipate and join forces to offer consumers a refill point which, initially, will be tested in a Paris pharmacy (Pharmacie Carré Opéra de la Chaussée d'Antin), before rolling out the experiment to other outlets. 

This virtuous approach has been created by cooperating with players in the French recycling ecosystem, in a spirit of co-construction and iteration. The consortium was supported by experts in the circular economy and by (Re)set, a consulting firm dedicated to environmental transition.

In concrete terms, it's a joint piece of furniture for 15 iconic everyday products. To design it, the consortium chose Mobil Wood, a company specializing in eco-designed furniture made from French wood, for the cabinet structure, and Jean Bouteille, a pioneering impact company in the implementation of bulk and reuse solutions, for the fountains. The consortium also selected a common 500 ml glass bottle for the experiment, compatible with the majority of products.

The user path is simple: the consumer follows the steps in the order module, attaches the bottle proposed for this experiment to the fountain of the product of their choice, a predefined dose is poured automatically, and all they have to do is pick up their bottle and come back next time to refill it. 

Each brand is free to set its own commercial terms with the pharmacy, and the pharmacy is free to set its own resale price.

The experiment is being conducted in compliance with pharmacy health standards and dermo-cosmetic product quality requirements (stop drop, no contact with formula, traceability, etc.). Over the next few months, the experiment will be extended to other regional pharmacies, based on feedback from the pilot pharmacy. If necessary, it will be further developed and, above all, made permanent.

_{1 Source: Réseau Vrac and Nielsen Panel Views, assessment of the bulk market in 2020, survey of 9,900 households.} 

The Spanish Puig Group commissioned TNT Group to create the 9 ml Loubimar miniature, echoing the 90 ml Loubimar light eau de parfum. This is the fourth miniature that TNT Group has designed for Louboutin Beauty's Loubiworld collection, of which there are 11, beautifully presented in a newly unveiled box.

The stylized cap evokes the marine world that inspired this eau de parfum with its citrus and saltwater notes. It features an urchin topped by an anchor and a mooring rope, and has been given a rose gold e-coating finish. A PP (polypropylene) insert holds it in place. This was a real challenge for TNT Group, given its small size.

TNT Group had already produced the three miniatures with orange-orange ecoating zamak covers from the Middle East collection, whose level of precision is just as impressive for such a small format. The beetle, snake and hawk, for example, are all depicted with a high level of detail. This 100 % recyclable creation celebrates the combination of luxury and sustainability, while retaining the essence of the House of Louboutin.