Axilone, a leading manufacturer of packaging for luxury cosmetics, and Parfums Christian Dior are working together to make packaging magnets more durable.
"Magnets account for 2.5 % of the weight composition of a fragrance such as Sauvage. However, they account for almost 25 % of the material carbon footprint of the same fragrance due to their very high specific emission factor. This is why Parfums Christian Dior adopted Axilone's recycled magnet solution to reduce the carbon footprint of magnets by 40 %."explains Philippe Renault, Director of Innovation and Packaging Development at Parfums Christian Dior.
Magnets are the key element in creating the "click" effect on closing and the signature sound of each brand. However, they require the use of rare-earth elements. In the luxury packaging industry, the challenge is to preserve magnetic functionality while reducing the environmental footprint of magnets. With particular constraints: magnets need to be very small and therefore have high magnetic power as well as multiple polarization options. Because they meet these requirements and have a high magnetic density, neodymium-based magnets are the preferred choice for beauty product packaging.
"Rare earths are one of the most significant elements in the environmental impact of magnets, which is why we decided to focus on this specific point and look for post-consumer recycling solutions."says Reynald Trochel, Director of Innovation at Axilone.
Axilone now offers packaging solutions incorporating magnets made from several 100 % PCR recycled rare earths, reducing the carbon footprint of magnets by 40 % worldwide.
In collaboration with long-standing partners, the packaging manufacturer has brought to the beauty market this principle of Neodymium-Iron-Boron magnets made from certified 100 % PCR rare earths, while retaining their functional characteristics in terms of pull-out force, polarization possibilities, magnetic field density, resistance to mechanical shock and corrosion, and virtually infinite service life... In addition to the durable characteristics of these rare earths, the magnets are manufactured in compliance with the strictest social and environmental standards.
A collective commitment to the environment
Axilone has placed CSR at the heart of its strategy and values, and has partnered with leading brands to develop sustainable solutions without compromising the luxury and differentiation of packaging, such as specific gestures or the ability to orient packaging elements to highlight a logo or fit into an overall design and concept.
"There is no longer any doubt that the new luxury must be sustainable, says Laurent Fontaine, Axilone's Sales Directorand the most prestigious beauty brands undeniably use it as their spearhead. So it was both natural and exciting to build this magnetic approach with Parfums Christian Dior.
The long-standing partnership between Parfums Christian Dior and Axilone enables the co-development of ever more virtuous packaging solutions: these magnets made from PCR-certified recycled 100% rare earths will soon be used on the caps of Sauvage 60 ml and 200 ml bottles. PCR certification will offer genuine traceability to consumers, who are increasingly concerned about the sustainability of the packaging they buy.
