Quadpack expands its presence in the Americas

Acquired in 2018, East Hill is fully integrated into the Quadpack brand's operations as the company strengthens its expansion strategy in the Americas.

Quadpack, an international manufacturer and supplier of beauty packaging, has embarked on a major push to expand its business in the Americas. Quadpack has set a goal of capturing one percent of the $6 billion cosmetic packaging market by 2025. Preparations include the integration of East Hill Industries into the Quadpack brand, new sales offices in New York, Los Angeles and Miami, and a sourcing center in Mexico.

"It's time to expand our reach, said Anthony Le Minoux, general manager of Quadpack Americas. Since strengthening our U.S. presence by partnering with East Hill in 2018, we have doubled the size of our business. All the pieces are in place: we have a focused portfolio of products manufactured in-house, a network of satellite offices in major U.S. cities, a sourcing center in Mexico to work with continental partners, and a massively expanded U.S. decorating facility. We are ready to take our business in the continental U.S. to the next level."

Quadpack's portfolio includes both its own Q-Line and packaging solutions from its manufacturing partners. Q-Line is a collection of smart, modular solutions manufactured at Quadpack's European plants, which are locally stocked, assembled and customized at Quadpack's storage and decoration facility in Dallas, Texas. This business model gives Quadpack the flexibility to offer late-stage differentiation, accelerated time-to-market and a reduced carbon footprint. One-third of all orders are produced or assembled locally, consistent with its practice of providing solutions in the region for the region.

Two years after its last U.S. expansion, Quadpack has broken new ground in wood packaging, jar manufacturing and sustainable solutions for beauty brands around the world. In addition, Quadpack was one of the first beauty packaging companies to embrace e-commerce in America. Its online store, InStockPack, managed out of the Dallas office, has successfully served start-ups, independent brands and fillers since its launch in 2019.

The expansion plans will give beauty brands in the region access to Quadpack's packaging expertise and innovations, including airless, wood and other sustainable solutions such as Sulapac biocomposite packaging. They will also be able to source from InStockPack.

Quadpack is currently exploring local markets to expand its network of manufacturing partners.

Headquartered in Barcelona, Spain, Quadpack Industries operates in its three key territories of Europe, the Americas and the Asia-Pacific region.

Photo:
Anthony LeMinoux, general manager of the Americas, Chris James, vice president of sales, and Chip Clayman, vice president of operations.

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