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Monday February 6th, 2023
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Home fragrances: more than 6% growth for sensory escape

There is no season more conducive to feeling at home than winter. As the cold sets in, opportunities to go out are rarer in favor of setting up a home in his image and mood. Among the cocooning tips, interior perfumery!

Scented candles, pebbles, diffusers of essential oils or perfumes... Since the Covid-19 pandemic, the Air-care market[1] is experiencing strong growth on a global scale estimated at more than 6.4% between 2020 and 2021[2]. In Europe, English and Germans are the biggest fans... closely followed by the French!

If perfume your interior was once an original decorative inspiration or a functional tool against certain smells, today it is a real lifestyle trend. This practice accompanies both the desire to sanitarize the space in which we live, including plant extracts, and especially a need for escape through the diffusion of pleasant scents.

Indeed, according to the study Les Français et les odeurs[3],75% of those who perfume their interior seek above all to create a personalized and reassuring atmosphere related to the emotional. The sense of smell is, in fact, the most developed sense in humans with 35% of memory recognition[4]. Directly linked to the limbic system of our brain, it causes in everyone – consciously or imperceptibly – the reappearance of intimate memories.

Faced with this growing demand, many premium and luxury perfume brands are thinking about the best ways to subtly diffuse their essences indoors. Many are turning to new technological innovations in order to offer ever more efficient perfume diffusers. Electric, smart and connected, they will be a safer alternative to scented candles in the future.

The Diptyque house is the perfect illustration of this. World-renowned for its scent candles, the brand turned to Scentys,a French company that is a pioneer in new dry fragrance diffusion processes and owner of several global patents, to define and technically integrate its exclusive know-how into a new diffuser for the home. In particular, Scentys invented the capsule fragrance for dry, quality and safe diffusion.

Drawing on its technological expertise and knowledge in perfumery, Scentys has thus made available to Diptyque all its know-how in design, engineering and industrialization for the first capsule perfume diffuser "Un Air de Diptyque". A sophisticated object, it uses air as a vector that passes through the scented cartridges to restore each creation with accuracy and quality. The collection of cartridges is growing year after year. Today there are 9 of them, they come in the form of pearls highly concentrated in perfume that faithfully reproduce each note of the fragrance.

Fig tree, Orange Blossoms, Mimosa... Building on its success, the Diptyque brand has also expanded the use of these cartridges to other diffusion systems such as wall sockets and car diffusers so that you can take your favorite perfume everywhere with you.

1. "Soin de l'air" in French
2. Source: Mintel MS / Nielsen Insight
3. Study conducted in December 2019 by PRS in Vivo
4. Source: Rockefeller University – NYC study

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