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Paris Packaging Week: a new identity for ADF&PCD and PLD Paris


Easyfairs announces a new dynamic identity for ADF&PCD and PLD Paris with the launch of Paris Packaging Week. The new identity opens a new chapter for the world's leading packaging innovation event in the beauty, premium beverage and aerosol sectors, and aligns Easyfairs packaging events for the premium and luxury markets in London, Paris and Milan.

Easyfairs, a global event organiser, announces a new chapter for ADF&PCD and PLD Paris, the world's leading event for packaging innovation in the beauty, premium beverage, aerosol and dispensing systems markets, with the launch of a new graphic identity and the new Paris Packaging Week brand.

The colorful and dynamic design reinforces the identity of individual events for their markets, while creating a new platform to bring together more than ever the French and international packaging communities through Easyfairs events in Paris, London and Milan. The new brand image will be launched for the 2022 edition of ADF&PCD and PLD Paris, which will take place on 29 and 30 June 2022 at Paris Expo Porte de Versailles.

With the new visual identity, the three exhibitions that have become international leaders in connecting and inspiring innovation in their respective communities, will continue to offer highly targeted events:

  • ADF, launched in 2007, is the only annual trade show in the world to bring together suppliers and buyers of aerosols and dispensing systems. In 2022, it will bring together more than 100 exhibitors.
  • PCD is the world's leading trade fair for packaging innovators for the fragrance, cosmetics and personal care markets, which was launched in Paris in 2001. In 2022, it will host around 450 suppliers of packaging and services for the beauty market.
  • PLD was launched in 2020 and brings together the premium and luxury beverage packaging community, connecting buyers and designers of packaging for wine and spirits, premium beers, ciders and soft drinks with around 150 leading suppliers.

In addition to the three separate trade shows, which will host a total of more than 600 exhibitors, the 2022 edition of Paris Packaging Week will feature a series of highlights designed to inspire the packaging community to create the best and most innovative packaging possible for their brands. The events will involve three conference rooms; a new gallery of key cross-sectoral packaging trends highlighted by the ADF, PCD and PLD Innovation Awards; guided tours; networking and entertainment areas, the best design in the world in the Pentawards gallery; and much more.

On this occasion, a new website was launched: www.parispackagingweek.com with a clean user interface. A series of new features will be introduced to the site in the coming months.

An international network

The new brand image generates a strong and consistent identity for the Easyfairs family of lounges for the high-end and luxury packaging innovation communities in London, Paris and Milan.

In Milan, a new edition of PCD will be launched in May 2022 to serve the southern European beauty market alongside Packaging Première, the flagship luxury packaging event in the region that has a particular strength in the secondary packaging market. In the British capital, London Packaging Week was recently launched and in September 2022 the event will feature editions of PCD, PLD, Packaging Première and a new brand, Food & Consumer Pack, for the FMCG market.

Renan Joel, Division Manager for Easyfairs' packaging trade fairs in the UK, France, Italy and Switzerland, said: "We are very excited to open this new chapter in how we connect the packaging community in Paris and across Europe. Paris Packaging Week and the new identities of ADF, PCD and PLD will create a new experience, both at face-to-face events and throughout the year through our digital channels, for everyone involved in packaging innovation. »

"Our community has told us they want more targeted events and this new identity will strengthen the already targeted environments that ADF, PCD and PLD offer, so that suppliers and specifiers can meet, do business and innovate together. We believe these new identities will play a key role in creating even stronger local and international events for the designers, developers and suppliers of packaging we serve. »

A sleek and colorful design

The new identity was created by Butterfly Cannon, an independent design agency based in London, a leader in the premium and luxury sectors.

Adam Ellis, Creative Director at Butterfly Cannon, said: "Easyfairs asked us to create a unique and customizable brand identity that reflects both the precision and passion of its groundbreaking events. Hyper-real photography reflects the individual personalities of different events and the visceral feeling of enthusiasm one feels when visiting a salon, while custom typography unifies the different events into a cohesive family. »

"The sleek, white canvas, embellished with bright colors, is a real breath of fresh air compared to the usual blacks and gold of these events. Designed to liven up trade shows, the new identity will increase engagement with brands both on-site and on the screens of wearable devices. We are convinced that the result corresponds to Easyfairs' innovative and forward-looking approach and we look forward to collaborating again in the future. »

The 2022 edition of ADF&PCD and PLD Paris will finally take place on 29 and 30 June 2022 and not in January, as originally planned. This date change is the result of the ongoing coronavirus pandemic.

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