Easyfairs announces a dynamic new identity for ADF&PCD and PLD Paris with the launch of Paris Packaging Week. The new identity opens a new chapter for the world's leading event for packaging innovation in the beauty, premium beverage and aerosol sectors, and aligns Easyfairs packaging events for the premium and luxury markets in London, Paris and Milan.
Easyfairs, global event organizer, announces a new chapter for ADF&PCD and PLD Paris, the world's leading event for packaging innovation in the beauty, premium beverage, aerosol and dispensing systems markets, with the launch of a new graphic identity and the new Paris Packaging Week brand.
The colorful, dynamic design reinforces the identity of the individual events for their markets, while creating a new platform to bring the French and international packaging communities together more than ever through Easyfairs events in Paris, London and Milan. The new branding will be launched for the 2022 edition of ADF&PCD and PLD Paris, which will take place on June 29 and 30, 2022 at Paris Expo Porte de Versailles.
With the new visual identity, the three exhibitions, which have become international leaders in connecting and inspiring innovation in their respective communities, will continue to offer highly targeted events:
- Launched in 2007, ADF is the only annual show in the world to bring together suppliers and buyers of aerosols and dispensing systems. In 2022, it will bring together over 100 exhibitors.
- PCD is the world's leading trade show for packaging innovators for the fragrance, cosmetics and personal care markets, which was launched in Paris in 2001. In 2022, it will host some 450 suppliers of packaging and services for the beauty market.
- PLD was launched in 2020 and brings together the premium and luxury beverage packaging community, connecting buyers and designers of packaging for wine and spirits, premium beers, ciders and soft drinks with around 150 leading suppliers.
In addition to the three separate shows, which will host a total of over 600 exhibitors, the 2022 edition of Paris Packaging Week will feature a series of highlights designed to inspire the packaging community to create the best and most innovative packaging possible for their brands. Events will mobilize three conference rooms; a new gallery of key cross-industry packaging trends highlighted by the ADF, PCD and PLD Innovation Awards; guided tours; networking zones and entertainment, the world's best design in the Pentawards gallery; and much more.
To mark the occasion, a new website was launched: www.parispackagingweek.com with a streamlined user interface. A series of new features will be introduced to the site over the coming months.
An international network
The new branding generates a strong, consistent identity for the Easyfairs family of shows for the high-end and luxury packaging innovation communities in London, Paris and Milan.
In Milan, a new edition of PCD will be launched in May 2022 to serve the southern European beauty market alongside Packaging Première, the region's flagship luxury packaging event with particular strength in the secondary packaging market. In the UK capital, London Packaging Week has recently been launched and, in September 2022, the event will feature editions of PCD, PLD, Packaging Première and a new brand, Food & Consumer Pack, for the FMCG market.
Renan Joel, division manager for Easyfairs' packaging exhibitions in the UK, France, Italy and Switzerland, says: "We're very excited to open this new chapter in the way we connect the packaging community in Paris and across Europe. Paris Packaging Week and the new identities of ADF, PCD and PLD will create a new experience, both at face-to-face events and throughout the year via our digital channels, for all those involved in packaging innovation."
"Our community has told us that they want more focused events, and this new identity will reinforce the already focused environments that ADF, PCD and PLD offer, so that suppliers and specifiers can meet, do business and innovate together. We see these new identities as playing a key role in creating even stronger local and international events for the packaging designers, developers and suppliers we serve."
Clean, colorful design
The new identity was created by Butterfly Cannon, an independent design agency based in London and a leader in the premium and luxury goods sectors.
Adam Ellis, artistic director at Butterfly Cannon, states: "Easyfairs asked us to create a unique, customizable brand identity that reflects both the precision and passion of its groundbreaking events. The hyper-real photography reflects the individual personalities of the different events and the visceral sense of excitement one feels when visiting a show, while the bespoke typography unifies the different events into a cohesive family."
"The sleek white canvas, embellished with bright colors, is a breath of fresh air compared to the usual black and gold of these events. Designed to enliven trade shows, the new identity will increase engagement with brands both on site and on mobile device screens. We're confident that the result matches Easyfairs' innovative, forward-looking approach, and we look forward to collaborating again in the future."
The 2022 edition of ADF&PCD and PLD Paris will finally take place on June 29 and 30, 2022, rather than in January as originally planned. This change of date is the result of the current coronavirus pandemic.
