Paula's Choice introduces its innovative Booster 7 % Ectoin

Paula's Choice launches a multi-functional serum, Booster 7 % Ectoin, which targets the problems of sensitive skin. This product promises a combination of seven benefits thanks to a science-based formulation.

Paula's Choice announces the launch of its Booster 7 % Ectoin, a serum designed to simplify and optimize skin care. Thanks to the protective molecularity of ectoin, the serum forms «hydration bubbles» around cells, providing anti-stress protection and visible skin improvement.

Versatile cosmetic care

Booster 7 % Ectoin does more than just moisturize the skin's surface. It offers a holistic approach with soothing, restorative and fortifying properties, while improving elasticity and reducing redness. Its light texture is designed for rapid absorption into the skin, offering a luminous, fresh finish.

Dermatologically tested, this serum is suitable for a wide range of skin types, including those prone to acne, eczema or rosacea. Its twice-daily use, alone or as part of an existing routine, makes it an essential product for those seeking a complete, effective solution.

This launch underlines Paula's Choice's philosophy of relying on science to develop realistic, clinically-proven skincare products. A study showed that 94 % of users perceived brighter skin immediately after application, while 100 % noted improved hydration after a week of regular use.

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