- advertising -
Generic selectors
Exact match only
Search in title
Search in content
Post Type Selectors
Filter by category
Experts' opinions
Sponsored content
Media kit
The magazine
We tested for you
Industrial processes

Pettenon Cosmetics selects Centric PLM to streamline product development 

Italian cosmetics brand Pettenon Cosmetics partners with Centric Software to fluidifier its collaboration, increase productivity and reduce time-to-market.

Italian group Pettenon Cosmetics Spa SB has selected Centric Software's Product Lifecycle Management (PLM) solution. 

Centric Software offre innovative business solutions designed for the planification, design, development, procurement and distribution of products - apparel, footwear, sports equipment, furniture, decorative accessories, beauty products, food and beverages, luxury goods... - capable of enabling companies to achieve their strategic and operational digital transformation objectives.

For over 70 years, Pettenon Cosmetics Spa SB has been developing high-end professional hair care products for the Italian and international markets. The group offers premium products, tailored to the specific needs of local markets and suitable for different hair types and natures. Pettenon Cosmetics has a sales network deployed in 91 countries, and every day manufactures some 170,000 references - shampoos, masks, coiffage care, hydrogen peroxide and other technical products.

Pettenon Cosmetics' ambition to make beauty sublime is rooted in an ethical and sustainable approach, expressed through cosmetic products designed to beautify their users. In 2021, Pettenon Cosmetics' commitment to responsible, sustainable and transparent actions was recognized by the Italian State, which awarded it the qualification of a company of general interest.

From the outset, Pettenon Cosmetics has owed its success to its commitment to three strategic pillars: innovation, digital transformation and sustainable development. In 2022, Pettenon Cosmetics has identified the need for a new digital solution to reinforce its competitive edge and the strength of the guiding pillars supporting its commitments.

"Teams were wasting precious time entering data by hand, opening the door to human error, says Giulio Pistolato, IT Manager at Pettenon Cosmetics SPA SB. We seized the opportunity to streamline our data and automate tasks with the aim of offloading our teams, improving our productivity and reducing our costs."

Following an intense process of analysis and evaluation of the different solutions on the market, Pettenon Cosmetics selected Centric PLM, Centric's PLM solution for cosmetics, skincare and fragrances afin to support its digital transformation objectives.

"We chose Centric PLM because it was able to meet all our needs, and because it's one of the best solutions in the industry, justifie Giulio Pistolato. The PLM repository common to all data and its ability to increase efficiency, reduce the risk of error and guarantee our compliance with safety and environmental standards will ultimately contribute to boosting the quality of our products and reducing our time-to-market."

Pettenon Cosmetics plans to deploy Centric PLM in several departments, including R&D, purchasing, logistics and IT. The PLM platform will host over fifty new product development projects. "Thanks to Centric PLM, we expect to be able to significantly consolidate our product development, adds Giulio Pistolato. With automation, we expect to increase productivity, reduce costs and improve product quality - all factors that will strengthen our competitiveness in the marketplace."

"The collaboration with the Centric Software team was extremely constructive, dynamic, and helped lay the foundations for growth."continues Giulio Pistolato.

"We are delighted with our partnership with Pettenon Cosmetics Spa SB.concludes Chris Groves, President and CEO of Centric Software. Our companies share the same values of innovation, digital transformation and sustainable development. We look forward to deepening our collaboration with Pettenon Cosmetics Spa SB, with a view to the long term."

External resources

Sponsored content

site-industries-cosmetiques A concentrated individual in a lab coat examining a small jar containing a pink substance, a pioneering cosmetic innovation using natural ingredients in Brittany.

Cosmetics innovation comes naturally in Bretagne

In north-west France, Bretagne has always been a seawardlooking region with its 2,730km coastline - the longest in the country.

Related articles

Our last issue

Listen to us!