After France and Brazil, Pierre Fabre has just inaugurated its new dermo-cosmetics research and innovation center in China: the "Pierre Fabre China Innovation Center". The CIC is based in Shanghai, in the Pudong district, a nerve center for new technologies and research.
At the inauguration, which was attended by Yuan Yefeng, Governor of Pudong District, and Joan Valadou, Consul General of France in Shanghai, Eric Ducournau, CEO of the Pierre Fabre Group, said: "In recent years, we have been working with the University Hospital of Beijing, among others, to carry out dermatological research, deepen our knowledge of the specific characteristics of Asian skin, and understand the needs of Chinese patients and consumers. The creation of the China Innovation Center, which we are proud to inaugurate today, is a major step forward. It will serve as a catalyst for innovation and competitiveness on the Chinese market, and more broadly on the Asian market."
Today, Pierre Fabre China is the leading international subsidiary of the Group's dermo-cosmetics business, driven by the performance of three complementary brands among the six in the global portfolio: Eau Thermale Avène, with its medical DNA, Klorane, a specialist in the healing properties of plants, and René Furterer, the professional expert hair care brand.
The China Innovation Center will strengthen the presence of these brands in China and guarantee their development in the Asian cosmetics market, which has tremendous potential. With an Avène product sold every five seconds, China is one of the main contributors to the brand's goal of reaching one billion euros by the end of the year.
"This new innovation center will enable us to be closer to consumers, dermatologists and health professionals, to better study the specific skin and hair characteristics of Chinese consumers, and thus understand which formulas best meet their needs. This project is perfectly in line with our mission: to serve our patients and consumers through innovative and effective solutions, to care for and treat pathologies, and thus improve their daily lives. Finally, the inauguration of this center is emblematic of Pierre Fabre's attachment to China, as we celebrate the 20th anniversary of the launch of Eau Thermale Avène in China with the iconic cream for intolerant skin", said Frédéric Ennabli, CEO of Pierre Fabre Dermo-cosmétique.
The Pierre Fabre China Innovation Center includes a formulation laboratory and an area dedicated to consumer testing. It will house a multi-disciplinary team of scientists, researchers and technicians specialized in biomedical and pharmacological innovation.
"Thanks to our medical and scientific expertise as well as our formulation know-how, tomorrow the Eau Thermale Avène, Klorane and René Furterer brands will develop unique, innovative and effective products, thanks to specific technologies, while guaranteeing transparency and sustainable sourcing, which will be verifiable by the Green Impact Index, a rating tool that measures and communicates by A, B, C, D or E, the environmental and societal impact of our products."explained Anne-Laure Gaudry, Director of Pierre Fabre Dermo-cosmetics international innovation centers.
