To support its growth, Agrimer, a company specializing in the harvesting and processing of seaweed for three activities - ingredients, cosmetics and agriculture - is strengthening its signature with a new logo and a new slogan: "The ocean of possibilities".
Founded in 1986, Agrimer promotes a natural, concentrated seaweed industry. As a "harvester-manufacturer", the company is sensitive to the marine environment and promotes expert know-how that respects this resource.
To reinforce its identity, the new logo combines simplicity and sobriety to gain in strength and modernity. Its blue color evokes the infinite expanse of the oceans, symbolizing the constant ambition to explore, evolve and expand. The green hue embodies naturalness. It represents a commitment to the preservation of marine biodiversity and the responsible use of resources.
"This ocean blue-water green duo symbolizes the balance between the marine strength and naturalness of Agrimer products. We worked on a stylized E to give character and reinforce the company's Breton identity".says the company.
The new signature that accompanies this logo, "The ocean of possibilities", is intended to embody the spirit of exploration, innovation and discovery that characterizes Agrimer. It is based on a vision of the future in which opportunities are as vast as the oceans themselves. With a trump card: their resources, algae.
"The oceans are home to an unsuspected treasure: seaweed. We highlight their diversity and power. Super marine plants, these natural treasures offer a multitude of possibilities for mankind.says Agrimer. Seaweed is an infinite source of scientific discovery and technological innovation, offering solutions for health, nutrition, cosmetics and agriculture. By associating "The Ocean of Possibilities" with the powers of algae, we invite you to explore new horizons, push back the boundaries of knowledge and imagine innovative solutions inspired by nature."
By exploring the powers of algae, Agrimer aims to pave the way for a more sustainable, environmentally-friendly future. "L'océan des Possibles" embodies this vision of a world where natural resources are self-renewing. By respecting their reproduction cycles, fallowing areas and using non-invasive harvesting methods, Agrimer is acting responsibly.
This new identity is accompanied by a new website that highlights the brand's commitment while offering easy access to its catalog."
Photo taken from Agrimer's Instagram account.
