With the aim of breaking the codes of classic masculinity and celebrating the casual-chic elegance of today's generation, Lalique has launched Lalique White in Black, an eau de parfum characterized by a magnetic, contrasting fragrance.
In line with the brand's bold, innovative look, the bottle designed by Pochet du Courval features a matte black "chalkboard" finish that can be written on with a chalk pencil.
This makes the bottle infinitely customizable, allowing the user to express his or her uniqueness.
The expertise of Pochet du Courval (Gamaches site, expert in finishing) has made it possible to apply a new "blackboard" lacquering material to the traditional Lalique bottle, which Pochet manufactures in particular.
