This July, 150 business leaders will begin an 8-month program based on a roadmap aligned with European objectives such as reducing greenhouse gas emissions by 55 % by 2030. By embarking on this adventure, Arcade Beauty is positioning itself and speaking out in line with its group-wide CSR strategy.
Arcade Beauty has just joined the pool of 150 companies recruited by the CEC. Through a dense and unifying program, the CEC intends to commit each of them to act for the ecological transition through its human and financial resources, its influence and its power of communication.
More than a CSR strategy
Under the leadership of Carl Allain, head of European operations, Arcade Beauty has begun drafting its own operational roadmap, with the aim of building a case for French and European political decision-makers. "Our already mature CSR charter will serve as an entry point for positioning ourselves within a collective debate on a new approach to ecological transition. Our visibility on the global market for samples and mini beauty products gives us a responsibility. It justifies our motivation to take up this challenge by adopting a model behavior that encourages clear, impactful decision-making, with the aim of becoming a demanding and ambitious player in the face of transformations in our ecosystem", he explains.
La Convention des Entreprises pour le Climat is a non-profit association under the French law of 1901, built on complete independence. Its aim is to encourage companies to involve their ecosystems in a global eco-responsible approach to major issues such as global warming, pollution and the geopolitical tensions affecting the living world. By signing a charter and drawing up its own roadmap, each company will be able to reinvent itself around new models and new performances, speak out and set an example.
On the program over the coming months: working sessions, debates, meetings with scientists, ecological transition experts and other facilitators who will be supporting the 150 participants.
