This episode features an interview with Ghislain Esquerre, director of the company Equadison the digitalization of the cosmetics industry. Ghislain Esquerre underlines the importance of transparency for consumers, and explains how Equadis helps brands to manage and disseminate product information. He highlights the key role of digitalization in accelerating time-to-market, data accuracy and consumer satisfaction.
In addition, Ghislain Esquerre talks about the future expansion of their company, pointing out that the transformation of the cosmetics industry is mainly taking place in Europe, but that they plan to work with brands on other continents. He insists on the importance of accompanying companies in this new approach and ensuring their comfort in this innovative process.
