A new episode of Cosmétalks, our podcast dedicated to the perfume and cosmetics industry. This time, Patrick Calmels, in charge of the Luxury team for Twitter, takes the floor to answer Nicolas Gosse's questions.
This former L'Oréal employee explains how cosmetics brands can find insights in Twitter to fuel their innovations and improve their intelligence. In his words: " Twitter is the world's largest focus group. "The 192 million people who use this social network every day generated over 118 million beauty-related tweets last year. A platform for conversation with all industry stakeholders...
Listen directly on our website or on the main podcast platforms.
