The Pulp in Action consortium is committed to developing sustainable alternatives to plastic packaging in the cosmetics industry. Bringing together 50 key players, the initiative aims to meet today's environmental and societal demands.
The cosmetics industry is undergoing radical change, driven by the need for responsible innovation in the face of environmental challenges. The Pulp in Action consortium represents a collective response to the problem of plastic packaging in this sector. By bringing together 50 industry players, the aim is to design functional and sustainable alternatives to traditional packaging. « By joining forces, we have succeeded in convincing the players in the innovation field to come up with a credible project capable of transforming the industry. »says Clémence Mazeron, R&D Project Manager at Gascogne Flexible.
A collaborative model for a sustainable future
Formed under the Plastic Act of 2021, Pulp in Action comprises thirteen sponsors, including eleven brands, as well as various suppliers and start-ups. This ambitious regulatory framework aims to reduce plastic use by 15 %, promote 20 % of reuse and achieve 100 % of recyclability by 2030.
The consortium's strength lies in its «coopetition» methodology, enabling competing companies to pool their resources and know-how to tackle common issues, known as «pre-competitive». «« Everything had to be redesigned, even the packaging test protocols, originally designed for plastic, and this change is fundamental. »says Géraldine Poivert, co-founder of (RE)SET.
Significant advances
After three years' research, several prototypes have been developed and are already in the testing phase. These include cellulose pouches made from 70 % paper, capable of withstanding falls, and functionalized paper tubes without a plastic coating, designed to withstand humidity.
This work is progressing with a clear objective: to create packaging that appeals to the consumer while being environmentally friendly. « Consumers need to feel that change is good for them, not just for the planet. »notes David Guérin, Director Packaging Science Center at L'Oréal Groupe.
