Plastic-free and made entirely from high-quality FSC paper and cardboard, the Advent calendar designed by Pure Trade for Armani Beauty is designed to be kept and reused.
Its rigid structure is made up of two doors that open thanks to an ingenious locking system. It consists of a ring attached to the first flap, into which a round gold monogrammed piece, attached to the second flap, fits. The box's Armani red-tinted lining paper is hot-stamped with a delicate "landscape" of raised gold pearls.
The interior with rigid dividers reveals 24 drawers with handles in lyocell (Tencel), a textile material made from cellulose (wood pulp), which hold eight full-size products, 15 miniatures and a gift accessory.
Exceptional gift boxes
A manufacturer of promotional products and packaging for leading luxury and cosmetics brands, Pure Trade has also produced the Armani Privé Les Eaux Holiday discovery box, featuring five 7.5-ml bottles of the brand's iconic fragrances, and the Armani Privé Thé Yulong Holiday box, comprising a 100-ml perfume, a 7.5-ml perfume and a 50-g hand soap.
These two gift boxes, also devoid of plastic, are made of FSC cardboard covered with intense black microembossed paper and hot-stamped in gold, using the same gold bead motif. A cardboard brand logo plate marks these two sophisticated constructions. The first has been designed as a cloche box with a cardboard retainer. The second features two triangular, hinged paper flaps that overlap. A black cardboard wedge holds the products inside.
