Denim is making its mark in the world of luxury, with promotional items designed by Pure Trade for brands such as Jean-Paul Gaultier and Lanvin.
Pure Trade has brought denim to the fore by adapting it to the identity of luxury brands. This trend is part of a visual and lifestyle coding approach, embodying luxury that is both casual and accessible. In the perfumery sector, denim is used in promotional items designed to broaden the brands' fashion universe while modernizing their image.
Creations for Jean-Paul Gaultier
For Jean-Paul Gaultier, Pure Trade has developed a set comprising a case, wallet and purse. Made from denim cotton, these pieces feature a natural-tone bias, contrasting saddle stitching and a «Gaultier Parfums» signature embroidered on a sewn-on textile label.
Production for Lanvin
For Lanvin, Pure Trade has designed a handbag to match a vaporizer pouch. Made in water-repellent EVA-coated denim, the bag features a zipper, satin stitching and bows, as well as matte cotton-like RPET handles that can be carried by hand or over the shoulder.
