Pure Trade created the secondary packaging for the Jean Paul Gaultier Collector's Edition: the famous tin has been transformed into a showcase box, with an r-PET front featuring the company's logo. Inside, a cardboard wedge holds the product in place.
Tin cases offer numerous opportunities for differentiation, thanks to increasingly deep or multi-level embossing that multiplies the play of reliefs and tactile effects, to which colored nuances can be added via silk-screen printing.
