Global specialty chemicals company Croda has unveiled the latest innovation in its hair care ingredient portfolio, Nutrinvent Balance, an innovative encapsulated product offering, according to Croda, instant sebum-reducing benefits on the scalp.
Consumers are looking for solutions to help them modify their hair care routines with more practical, long-lasting products. This is particularly true for people whose hair greases up quickly and who, in response to this problem, have adopted intensive hair-washing routines. With increasing consumer demand for time-saving solutions, growing awareness of the impact scalp imbalances can have on hair, and the need to maintain a healthy scalp, it's important to find viable solutions to combat oily scalps without compromising their balance or hair aesthetics.
Nutrinvent Balance uses a new encapsulation technology to ensure targeted vectorization and controlled release of active ingredients to the scalp and hair. Suitable for incorporation into a wide variety of hair formulations, Nutrinvent Balance offers, according to Croda, instant sebum reduction on the scalp from the very first application. An ideal ingredient for consumers prone to an oily scalp, its performance increases with each use. This gives consumers the opportunity to modify their usual hair-washing routines, with noticeable improvements in the amount of sebum on the scalp and in the aesthetics of the hair, which is cleaner and stays cleaner for longer.
Aude Lemoine-Dessaint, Marketing Manager of Croda's Beauty Effect business unit, said: "Every day at Croda, we strive to achieve our goal of providing "smart science to improve lives". Nutrinvent Balance is no exception, helping to achieve our goal by providing the effects and convenience consumers are looking for, while offering sustainable benefits - including vegan appeal, naturalness (98 % naturally derived according to ISO 16128) and the ability to reduce water consumption during use."
