Ren Clean Skincare appoints a new CEO to drive growth and lead the next phase of the brand's -Clean to Planet- positioning.
Ren Clean Skincare has announced the appointment of Michelle Brett as CEO of the British brand. An experienced executive, Michelle took up her post on January 4, 2022.
Prior to her new role, Michelle Brett held senior positions within the Living Proof brand, where she demonstrated strong global expertise in both retail and professional channels, as well as solid relationships with strategic customers that enabled the brand to achieve exceptional growth. Ren Clean Skincare and Living Proof are both owned by Unilever Prestige.
"Adopting such bold sustainability initiatives requires courage and tenacity, and I've seen what a passionate and determined leader Michelle Brett is who will take on challenges with a determination to succeed. I look forward to the next stage of REN's ambitious journey to zero waste and know that it is in incredibly safe hands under Michelle's leadership."said Vasiliki Petrou, Executive Vice President, Unilever Prestige.
New General Manager Michelle Brett said: "I'm extremely excited to be joining Ren Clean Skincare. I'm looking forward to working with the teams to contribute to the company's global growth and pursue the next phase of Clean to Planet, Clean to Skin positioning. Highly effective formulas combined with zero waste commitment, now more than ever, are proving their relevance and importance to consumers and the planet."
Ren's new appointment comes as the brand has successfully delivered on its zero waste promise to the end of 2021. Ren's packaging is now 100% recycled, recyclable or reusable, and this first step has recycled 45 tons of plastic by reusing plastic waste from landfills, and prevented 16 tons of plastic from entering landfills by designing packaging to comply with global recycling guidelines. The brand also stopped using single-use sachets, enlisted the help of Infinity Recycling and developed aluminum tube samples - a world first.
