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Sunday, September 25, 2022
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Ren Clean Skincare Appoints New CEO


Ren Clean Skincare appoints a new CEO to drive growth and lead the next phase of the brand's Clean to Planet positioning.

Ren Clean Skincare has announced the appointment of Michelle Brett as CEO of the British brand. An experienced executive, Michelle took office on January 4, 2022.
Prior to her new role, Michelle Brett held leadership positions within the Living Proof brand, where she demonstrated strong global expertise in retail and professional channels, as well as strong relationships with strategic clients that enabled the brand to experience exceptional growth. Ren Clean Skincare and Living Proof are both owned by Unilever Prestige.

"Adopting such bold sustainability initiatives requires courage and tenacity, and I have seen how Michelle Brett is a passionate and determined leader who will rise to challenges with the will to succeed. I look forward to the next step in REN's ambitious journey towards zero waste and know it is in incredibly safe hands under Michelle's leadership,"said Vasiliki Petrou, Unilever Prestige Executive Vice President.

The new Managing Director, Michelle Brett, said: "I am extremely excited to join Ren Clean Skincare. I look forward to working with the teams to contribute to the company's global growth and continue the next phase of Clean to Planet, Clean to Skin positioning. Highly effective formulas combined with the zero waste commitment, today more than ever, prove their relevance and importance in the eyes of consumers and for the planet. » 

Ren's new appointment comes as the brand managed to deliver on its zero waste promise at the end of 2021. Ren's packaging is now 100% recycled, recyclable or reusable and this first step has resulted in the recycling of 45 tonnes of plastic by reusing plastic waste from landfills and preventing 16 tonnes of plastic from entering landfills by designing packaging that complies with global recycling guidelines. The brand also stopped using single-use bags, turned to Infinity Recycling and developed aluminum tube samples, a world first.

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