The Be Cause platform enables companies to integrate their employees and customers into their CSR approach, taking into account the values and sensitivities of each.
Via the platform, companies can include a variety of stakeholders in a collaborative approach, aligned with shared corporate social responsibility objectives. Be Cause offers customized solutions to meet the specific needs of each company, making giving and engagement a collective action alongside the business.
A collective approach to CSR
Be Cause was born of an observation: corporate CSR strategies are often poorly perceived by employees. It can be equated with Greenwashing by employees, due to their lack of involvement in the decision-making process. The same feeling can be observed among customers.
According to a study by Odoxa, 92 % of French people consider CSR to be an important issue for companies, and 31 % even think it should be a priority. However, only 15 % of French employees feel fully involved in this approach. What's more, customers currently have no say in a company's CSR strategy, and are dependent on internal decisions, with no opportunity to have their say.
Involving all stakeholders
Be cause is positioned as a tool offering the possibility of actively involving stakeholders in the CSR approach. The platform enables customers to engage with the company before, during and after the purchasing experience, and empowers employees to use part of the CSR budget according to their own sensitivities. Thanks to the good deeds purchase system, each employee and customer can track the impact of their choices. Their profile thus becomes a measure of positive impact.
For the company, each individual employee impact is consolidated into a collective positive impact sheet. The company can thus say: "Thanks to our employees, we have helped to plant X number of trees, distribute X number of meals...". These concrete, tangible results can be integrated into the CSR report.
"Be Cause transforms corporate social responsibility into a shared, concrete and measurable approach, strengthening the commitment of employees and customers while meeting today's CSR challenges."emphasize the platform's designers.
