An olfactory precursor is triggered by natural factors such as humidity, oxygen, or light. Givaudan adds Scentaurus Aquamelon to its portfolio, featuring an oxygen-activated formula that releases the fragrance notes at later stages of the routine.
What to Wear for the Day
The group emphasizes measuring olfactory performance beyond rinsing and drying. «Consumer studies across several markets show a consistent demand for longer-lasting fragrance in hair care products, which is now evaluated throughout the day.», says Jeremy Compton, Global Head of Science and Technology, Fragrances, at Givaudan.
A blend of green melon, lily of the valley, and orange blossom
The fragrance opens with a watery green melon accord blended with floral lily-of-the-valley, gradually releasing notes of green fruit and orange blossom. The sensation of cleanliness, freshness, and naturalness lasts for several days. The manufacturer notes that the formulation is suitable for shampoos and other hair care products, and that it has demonstrated effectiveness in fabric care.
The development was based on a research program inspired by natural mechanisms and guided by Givaudan's perfumers. «We've captured fresh, green scents in a precursor structure; this easy-to-work-with material helps create distinctive signatures and delivers long-lasting freshness in hair, beauty, and fabric care.», explains Agnes Bombrun, head of ingredient research at Fragrance S&T, Givaudan.
The material meets current consumer expectations. The group also aligns Aquamelon with its objective «Fragrance and Beauty» a fully biodegradable pallet by 2030.
