Scented hair mists have become one of the beauty industry's hottest trends this year, according to Scentmate by dsm-firmenich, a fragrance house that helps customers develop successful fragrances for their products.
Scentmate by dsm-firmenich points out that consumers are placing increasing emphasis on fragrance when choosing a hair care product.
Hair mists (Hair Mists) are fun, easy to layer and easy to use, offering a refined fragrance experience that meets growing consumer demand. What's more, their versatility paves the way for additional functional benefits such as hydration, UV protection and nutrition, enhancing both their appeal and product value.
Personalization is another major advantage according to Scentmate by dsm-firmenich. Many of these fragrances have been specially designed to be applied to the hair, allowing consumers to combine different scents, for example by layering a hair mist over a body lotion, to create unique and distinctive blends that enhance individual expression.
These values have helped to make hair mists the ideal entry point into the world of fragrances for younger audiences, particularly Generation Z (born between 1997 and 2012), which accounts for around 30 % of global consumers. Hair mists address common scalp concerns while enveloping these solutions in fragrance.
Coastal Riche: riding the wave
In the world of hair mists, the olfactory creation Coastal Riche stands out according to Scentmate: a celebration of tropical charm and carefree moments, evoking vacation glamour, beach ambience and creamy sunscreen. "More than just aple seasonal trend, Coastal Riche represents a fundamental movement deeply rooted in consumer desires".says Scentmate.
Coastal Riche is characterized by fresh, aquatic notes that evoke the sea breeze and salt of the ocean, combined with the creamy sweetness of tropical fruits such as mango, coconut, pineapple and passion fruit. The composition rests on a warm base of amber, driftwood and soft musks, offering not just a fragrance, but a complete sensory experience linked to relaxation and sophistication. Its formula, with a fragrance concentration of between 3 % and 5 % in a solution of water and light alcohol, is gentle on the hair and allows you to enjoy a fresh, subtle fragrance all day long.
Some of the most renowned beauty brands are already riding the Coastal Riche wave. Flor Mística Perfume Mist by Sol de Janeiro, for example, combines orange blossom, Brazilian gardenia and golden musk. For its part, Bali Paradise by Escada evokes a gourmand floral-fruit explosion where dragon fruit meets bird of paradise, with a sandalwood base for a warm, exotic final touch. "These launches have stimulated the segment's expansion and had a positive impact on the market. strong resonance on social networks: the hashtag #bodymist has already exceeded 1.4 billion views, clearly demonstrating its viral force and impact on popular culture".says the Barcelona-based perfume house.
According to Natàlia Möller, digital marketing specialist at Scentmate by dsm-firmenich, "hair mists have redefined hair care: they combine sophisticated fragrances with functional benefits and a unique sensorial experience.ics. For brands, they represent a strategic opportunity to connect with new generations through innovation, personalization and well-being."
Visual extract from the white paper published by Scentmate by dsm-firmenich.
