At a time when the cosmetics industry is experiencing a growing demand from its consumers for products that are more respectful of the skin and the planet while maintaining efficacy and sensoriality, Seppic presents Sepiplus K, a rheology modifier. Launched worldwide for the cosmetics market, this concentrated liquid polymer, in addition to its high application performance, has been developed to give a touch of sensory elegance to particularly demanding formulas such as minimalist or "Clean Beauty" formulas.
Sepiplus K has already been on the market for a year in Asia, where it has met with rapid success. It has won the Ringier Technology Innovation Awards 2021 in China for its performance and its ability to cold formulate.
Sepiplus K is solvent-free, preservative-free and non-ethoxylated. It can be formulated cold and requires very little energy for processing, which is a considerable advantage for the development of more ecological formulas.
Not considered a microplastic*, Sepiplus K is a concentrated inverse emulsion. It offers high performance in terms of thickening, oil stabilization and resistance to electrolytes. Pre-neutralized, it is effective over a wide pH range of 3 to 12.
Sepiplus K provides a "silicone-like" slippery feel with a non-sticky finish. It has been scientifically proven in a study conducted in China according to the R3M** score that it activates positive consumer emotions, an important factor in the appreciation of cosmetic products.
*According to Background Document to the Opinion on the Annex XV report proposing restrictions on intentionally added microplastics (December 10, 2020).
**Test conducted by Repères. As quickly as possible and without thinking, consumers must indicate 3 words that come spontaneously to mind after applying the product. An R3M score is calculated based on the grammatical nature, the logic of the utterance, the valence of the emotion, the ranking, the association between words and the consensus. The higher the score, the more positively the product activates emotions.
