Today, the hair care market is evolving with consumer demand for more naturalness, in line with the "Conscious Beauty" trend. According to Mintel, naturalness claims in these products continue to grow strongly over the past five years.
In response to this trend, Seppic offers formulators more eco-designed ingredients for hair products, such as Solagum Tara, (Caesalpinia Spinosa Gum). This natural gum from Tara seeds with high thickening power has demonstrated performance equivalent to Hydroxyethylcellulose (HEC), commonly used in hair care, while offering a better profile in terms of naturalness and sensoriality. Indeed, Solagum Tara is 100% of natural origin according to the Iso 16128 standard and easily biodegradable according to the 301F standard of the OECD.
In a more minimalist formulation approach, Solagum Tara is also a great ally for hair formulas because, in addition to thickening, it plays a role in controlling volume and frizz in curly hair care.
