On the occasion of In-cosmetics Barcelona 2023, Seppic invited to discover "Beauty Party", six new formulas, presented as a music festival, inspired by six musical trends - classical, rock, reggae, reggaeton, pop-electro and rap.
Consumers are looking for well-being and also for opportunities to share. And what better way to get together than with music? Just as music is born from the art of combining notes, cosmetics combine the knowledge of formulation while appealing to the senses and emotions. Through its Beauty Party collection, Seppic is inspired by this universal art and combines creativity and technicality to offer ever more sensorial cosmetics.
"Rock your mask is one of those formulas. Inspired by rock music, it nods to the makeup of a famous band. This creamy black purifying mask is presented in the original form of a stick. This formula contains Montanov 202, a glucolipid emulsifier, which texturizes and stabilizes the oily phase while helping to cleanse during rinsing. The bio-sourced emollient Emogreen L19 provides a fresh sensation and promotes spreading with a soft finish. Micro Algae 80 adds a gentle exfoliating effect to this mask and Antileukin 6, a fat-soluble active ingredient, soothes, strengthens and protects the skin.
"My hips don't lie" is a body cream that pays tribute to the warm rhythms of reggaeton. It nourishes and moisturizes the skin during the massage. The glucolipid emulsifier, Montanov 202 brings an immediate hydrating effect to the skin. Emogreen L19 takes part in the sensoriality and the massage of this enveloping texture. A duo of polymers, Sepilife G305 (new hybrid polymer with high naturalness - launched in In-cosmetics 2023), and Solagum AX, stabilizes and brings sensoriality. Three active ingredients complete this body care product: Lumipod, a leucine-based lipoamino acid that activates tanning, Kalpariane, an oily and firming active ingredient derived from brown algae, and Aquaxyl, a moisturizing, patented sugar complex.
"Symphonic feelings", face cream inspired by classical music, is a true sensory symphony. A study was able to highlight and characterize the precise sensory expression of each excipient contained in the formula. This formula contains Sepibliss Feel, a natural oil from coriander seeds dedicated to well-being (launched in In-cosmetics 2023), and Ceramosides HP which protects the skin from loss of elasticity. Sepimax Zen adds thickness to the cream, and the duo Montanov 202 and Solagum AX gives glide during spreading. Emogreen HP 40, gives unctuousness and leaves a film on the skin.
