Seram continues its development of connected products with the launch of Aura, a range of high-end gifts featuring NFC technology. The range includes kits, pouches, bracelets, key-rings and bottle wraps, available from the catalog or made-to-measure, with no minimum order quantity.
By integrating a digital identity with products, this innovative and intuitive concept gives brands the opportunity to establish a one-to-one B2C & C2C dialogue, with immediate impact, whatever the purpose:
- Authentication
- Traceability
- Information and advice
- Online shopping
- Sales outlet locations
- Video, streaming and augmented reality
- Access to chatbots, social networks and community animation
*Near Field Communication: is a simple, intuitive technology that enables all kinds of information about a product to be obtained from a smartphone.
As a reminder, the brand launched SMARTLACElast autumn, a lace decoration combined with patented visual recognition technology. An innovation made possible by image recognition expert Mypack. Available in 200 versions, SMARTLACE delivers a personalized message based on the variation of slight decorative details. Each product thus becomes a unique object, enabling brands to send ultra-personalized messages to their consumers as part of one-to-one communication, or for consumers to add and exchange their own content.
