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SGD becomes Verescence

SGD Parfumerie changes its name to Verescence. Now independent and focused on the perfumery and cosmetics market, the company's new name marks an important milestone in its history. Verescence, with its elegant, French sound, reflects the company's origins.

Rich in meaning, the name combines Ver's glassmaking expertise with the suffix escent, which literally expresses transformation: the transformation of sand into glass, the transformation of bold ideas into innovations, the transformation of the company to become the global benchmark in the beauty market. "It's an opportunity for us to give a name to what we are today: a company in the throes of transformation, striving for excellence, an international company that puts its know-how, diversity and talents at the service of its customers."says Thomas Riou, CEO.

With 4 glass production sites, 5 finishing sites, 3,200 employees on several continents and a worldwide sales network, the Verescence group has a production capacity of one billion bottles a year, which it supplies with innovative, environmentally-friendly solutions.

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