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Friday August 19th, 2022
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Shiseido embraces Manufacturing 2.0 solutions


Dassault Systèmes announces that Shiseido Company, Limited, a 150-year-old international beauty manufacturer with operations in 120 countries, has signed a multi-year licensing agreement to implement its manufacturing operations management solutions at the group's major sites around the world. Anxious to meet the expectations of consumers who have acclaimed its skin care and well-being products during the Covid19 pandemic, Shiseido wishes to have the opportunity to set up more efficient production systems that resonate with its customers and contribute to brand loyalty.

The deployment of the "Perfect Production" solution based on Delmia Apriso applications and Dassault Systèmes' 3DExperience platform will support Shiseido's "Win 2023 and Beyond" digital transformation acceleration strategy by allowing the group to focus on improving the productivity of its factories and reducing costs.

The "Perfect Production" solution and the Delmia Apriso application will enable Shiseido to unify and standardize the management of its manufacturing operations, as well as the best practices implemented at its main production sites in Japan, Europe, the United States and other countries. According to Dassault Systèmes, by helping Shiseido improve end-to-end planning and optimize its operations, this unified collaborative virtual environment will increase operational performance, productivity and profitability, and help solve manufacturing problems without affecting product quality. In addition, improving the flexibility of production in different regions will allow Shiseido to allocate its production facilities with greater precision, maintain the quality of its products and meet local and worldwide demand.

"The pandemic has shown us that for many consumers, skincare and wellness routines are a priority. By 2030, we aim to become a global leader in the cosmetics and personal wellness market by helping our customers express their beauty and develop well-being throughout their lives ," said Atsunori Takano, Chief Information Technology Officer (CTIO) of Shiseido Group. We are confident that Dassault Systèmes' leadership position in the cosmetics sector and the value its technology can bring to our manufacturing operations will fully support our growth strategy. »

"As consumers' shift towards well-being accelerates around the world, leading players in the cosmetics industry will need to bring innovative new products to market faster than ever before. With the 3DExperience platform, global manufacturers such as Shiseido have a real-time virtual manufacturing environment that gives them the agility to do more with existing factories and accelerate different aspects of manufacturing with the aim of expanding the range of cosmetics and personal wellness products they offer to their customers," said Philippe Loeb, Vice President of the Consumer Products and Distribution Industry at Dassault Systèmes.

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