Dassault Systèmes announces that Shiseido Company, Limited, an international manufacturer of beauty products founded 150 years ago and present in 120 countries, has signed a multi-year license agreement to implement its manufacturing operations management solutions at the group's main sites worldwide. In order to meet the expectations of consumers, who have shown such enthusiasm for its skincare and wellness products during the Covid19 pandemic, Shiseido wants to be able to implement more efficient production systems that resonate with its customers and contribute to brand loyalty.
The deployment of the "Perfect Production" solution based on Delmia Apriso applications and Dassault Systèmes' 3DExperience platform will support Shiseido's "Win 2023 and Beyond" digital transformation acceleration strategy, enabling the group to focus on improving plant productivity and reducing costs.
The "Perfect Production" solution and Delmia Apriso application will enable Shiseido to unify and standardize the management of its manufacturing operations, as well as the best practices implemented at its main production sites in Japan, Europe, the USA and other countries. According to Dassault Systèmes, by helping Shiseido improve end-to-end planning and optimize its operations, this unified collaborative virtual environment will increase operational performance, productivity and profitability, and help resolve manufacturing issues without affecting product quality. In addition, improved production flexibility in different regions will enable Shiseido to allocate its production resources with greater precision, maintain product quality and meet demand locally and worldwide.
"The pandemic has shown us that for a large number of consumers, skincare and wellness routines are a priority. By 2030, we aim to become a global leader in the cosmetics and personal well-being market, helping our customers to express their beauty and develop their well-being throughout their lives, says Atsunori Takano, General Manager of Information Technology (CTIO) for the Shiseido Group. We are convinced that Dassault Systèmes' leadership position in the cosmetics sector and the value its technology can bring to our manufacturing operations will fully support our growth strategy."
"As consumers' shift towards wellness accelerates across the globe, major players in the cosmetics industry will need to bring innovative new products to market faster than ever. With the 3DExperience platform, global manufacturers such as Shiseido have a real-time virtual manufacturing environment that gives them the agility they need to do more with existing factories and accelerate different aspects of manufacturing to expand the range of cosmetics and personal wellness products they offer their customers", says Philippe Loeb, Vice President of Consumer Products and Distribution at Dassault Systèmes.
