Shiseido has entered the world of sunscreens with a water-resistant formula that adapts to humid conditions. This development promises to meet users' needs in the face of everyday environmental constraints.
Shiseido has developed an innovative water-based sunscreen technology capable of resisting humidity and modifying the water content on the skin's surface. This new product uses an ingredient derived from the « soap »It reacts with the metal ions present in perspiration and seawater, forming a unique structure on the skin to improve adhesion and water resistance.
How the technology works and its advantages
This technology offers a transparent, long-lasting finish thanks to a lighter-than-water film, preventing white stains on black clothing. By responding to variations in ambient humidity, application of this sun cream traps moisture under dry conditions while releasing excess moisture when the air is humid. According to Shiseido, this can inhibit the activation of IL-1α, an inflammatory factor linked to age spots.
Optimizing ingredients
By improving the soap components in the formula, Shiseido succeeded in stabilizing the necessary oils, eliminating UV scattering agents and improving wash performance, leaving skin soft and moisturized. «High UV protection» and «comfort» are now the pillars of their future innovations, always in pursuit of benefits for people and the environment.
