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Silver beauty at the heart of Cosmed's 25th scientific congress

The Cosmed trade association, representing cosmetics companies in France, is organizing the 25th edition of its scientific congress on September 23, 2025, in Montpellier and streaming. This year's theme: "Beauty has no age. Hormonal impact and cosmetic formulation."

A theme in line with demographic and societal challenges

Cosmed reminds us that, at a time when the United Nations predicts that the population aged over 60 will double by 2050, the "Silver Beauty" market is emerging as a major area of innovation. Valued at 1.5 billion euros in France, this segment posted growth of 6%, well ahead of the average for the cosmetics sector (3%).

This dynamic can be explained by the emergence of a modern, active and influential "Silver Generation", whose psychological age constantly challenges their biological age. Understanding the hormonal mechanisms of ageing in order to develop appropriate formulations is one of the cosmetics industry's most promising areas of research.

A dense program

Nearly 120 leading experts - scientific directors, researchers, formulators, dermatologists and marketing specialists - will share their latest discoveries and forward-looking visions on skin longevity with a presentation of the latest innovative cosmetic solutions for maintaining healthy, youthful skin in the face of natural aging and external aggressors.

The revolution in tailor-made aesthetics for menopausal women, exploring effective instrumental combinations to revitalize skin and body functions at a crucial time in women's aging, will also be the subject of presentations.

Other topics include carbonylation, the primary cause of ageing, and the latest active ingredients to protect the skin proteome.

A hybrid event

To meet the expectations of industry professionals, the conference will be accessible both in person in Montpellier and via streaming.

Registration and detailed program available on www.cosmed.fr.

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