Susonityformerly a division of Merck KGaA, is now part of the Global New Material International (GNMI) group, signaling a strategic development in the effect pigments industry. This repositioning promises innovation in the cosmetics market.
Susonity, formerly known as Surface Solutions from Merck KGaA, enters a new era following its recently completed acquisition by Global New Material International Holdings Ltd (GNMI). This transformation, effective from 1er August 2025, announces the reallocation of assets for a sum of 665 million euros. This transfer of ownership is accompanied by a name change, establishing Susonity as a major brand under the aegis of the Chinese pearl pigment giant.
Joanna Szymańska, senior regional marketing manager EMEA for cosmetics, explains: " We're honored to be part of this dynamic group, and look forward to the opportunities that such collaboration offers. ". This integration with GNMI is seen as an opportunity to strengthen Susonity's international presence and broaden their pigment portfolio, covering high-end products as well as large-scale technological applications.
Enriched prospects for Susonity
Susonity CEO Ertian Su emphasizes the importance of this transition: " Our highly complementary businesses, in terms of products, expertise and geographical presence, place us in a favourable position to drive growth in a fast-moving and evolving market. ". As a result, Susonity plans to establish new regional headquarters and strengthen its international production, particularly in EMEA, North America and Asia-Pacific.
This strategy is in line with Susonity's technical reputation. With over 1,100 employees worldwide, including more than 600 in Germany, they represent significant assets for the GNMI Group. Ertian Su continues: " With this strategic acquisition, Susonity will expand its global reach and pigment portfolio, aiming to offer a complete range of solutions to serve our customers more effectively than ever before." "
Going forward, Susonity will continue to operate as an independent entity, bringing its added value to the cosmetics sector through a commitment to quality and innovation. The brand reinvents itself with a promising slogan: " Beyond effects. Infinite possibilities "This is a symbol of our mission to inspire and meet our customers' expectations in an ever-changing cosmetics environment.
