In Grasse, Cosmetic Valley reaffirms France's central position in the global cosmetics industry, promoting collaboration between tradition and innovation to strengthen industrial sovereignty and sustainable development.
As part of its Tour de France des Régions, Cosmetic Valley has chosen Grasse, the world symbol of perfume, for a strategic meeting. At the instigation of Marc-Antoine Jamet, President of Cosmetic Valley and General Secretary of LVMH, this stopover aims to promote the French cosmetics industry, with its 226,000 jobs, 71 billion euros in sales and 22.2 billion euros in exports.
Particular emphasis was placed on Grasse's unique position. Renowned for its ancestral know-how and its network of companies and academic and industrial partnerships, the town embodies a harmonious blend of heritage and innovation. With this in mind, the meeting underlined a strong desire to strengthen cooperation between major groups, SMEs, research centers and local institutions. This dynamic network will help consolidate France's industrial sovereignty, while fostering innovation in the cosmetics industry.
Among the concrete projects discussed, emphasis was placed on specialized training, ongoing research and commitment to sustainable development. These are seen as essential to ensuring the industry's sustainable and responsible growth, and its ability to meet today's challenges.
Participants also stressed the importance of strategic cooperation to sustain local economic dynamism. The role of each player, whether a major corporation or a young start-up, is crucial in building an ecosystem where initiative and exchange are valued.
The move to Grasse marks an important milestone in Cosmetic Valley's mission. By integrating tradition into a modern dynamic, it supports the ambitions of the French cosmetics industry on the world stage, while guaranteeing its local roots.
