For the launch of its Palpebral range, the SVR laboratory has chosen a recycled and recyclable airless solution from Aptar Beauty.
Aptar Beauty, a global specialist in distribution solutions, is adapting its standard packaging offering by proposing more sustainable versions of its best-sellers, notably through the integration of recycled materials.
The Airless Micro 30ml pack, for example, is available in an rPET version, with the barrel molded entirely from recycled PET. Compatible with the most sensitive formulas, while ensuring their protection thanks to airless technology, rPET is also recyclable.1 in the PET industry.
Despite the constraints imposed by the recycled material (a grayer color than that obtained from conventional material), Aptar Beauty was able to reproduce the iconic pink color of SVR's Palpebral range, while retaining a transparent effect allowing the formula to be seen.
Thanks to the technical experts at Aptar Beauty, Laboratoire Dermatologique was able to reconcile brand aesthetics, consumer convenience and respect for the environment.
"SVR wanted recycled and recyclable packaging that could both protect and enhance their formula, without compromising the aesthetics and feel of the product to the touch. A successful challenge for the teams at Aptar Beauty Villingen in Germany, who also achieved a 52 % reduction in CO2 emissions.2 thanks to the rPET containerexplains Magdalena Kaminska, Beauty Marketing Director EMEA, Aptar Beauty.
Baume Palpebral by dermatological laboratory SVR was launched in October 2023. A success that Aptar Beauty presents at trade shows.
Aptar Beauty's Micro range is also available in a variety of formats, shapes and materials, offering numerous customization options.
1. In its standard configuration, excluding any decorative considerations.
2. In kg of CO2 equivalent per 1000 units. Based on a container composed of 100 % of mechanical PCR resin and 100 % of conventional resin. All emissions calculations were carried out using the Aptar Eco Design LCA tool, on raw materials only. No third-party reviews were carried out.
