Tatiana Kalman appointed head of the Personal Care Europe business unit at BASF.

BASF has appointed Tatiana Kalman to head the Personal Care Europe regional business unit and as the new managing director of BASF Personal Care and Nutrition GmbH based in Monheim, Germany, effective July 1, 2022. She succeeds Dr. Marko Grozdanovic, who has taken over responsibility for the Global strategic marketing agricultural solutions unit within BASF's agrochemicals division.
Prior to her current position, Kalman was senior vice president of BASF's Performance Chemicals business for North and South America. For the past two and a half years, she has been responsible for the development of this unit, which handles industries such as automotive, electrical engineering, packaging, sports and leisure, household and construction. She is familiar with the care sector as she had led BASF's care chemicals business in South America from 2017 to 2020.
In total, Tatiana Kalman has worked for BASF for more than 20 years, having started her career with an internship after graduating and earning her Master's degree in Economics at the Fundação Armando Alvares Penteado University and the Pontifical Catholic University of São Paulo, Brazil, respectively. For the first ten years of her career, she worked in the upstream industrial chemicals sector, while for the last eleven years she has focused on downstream sectors such as nutrition and health, care chemicals and performance chemicals in the Americas. In the early years of her career, she held various roles in controlling, sales and marketing. For the past 15 years, she has been in charge of business management.
 " I am extremely pleased to be returning to BASF's Care Chemicals division and in particular to the Personal Care business " Tatiana Kalman says. " This business is close to my heart and I am convinced that we can create an even brighter future by combining a scientific and experienced team that is at the same time highly motivated and committed. Innovative and sustainable solutions will remain the focus of our customers. "