On the occasion of ADF - Paris Packaging Week - which took place from June 29 to 30, Eviosys, leader in metal packaging, announces the launch of its latest innovation, EvioLink. This unique QR code printed directly on each product meets consumers' expectations (personalization and renewed consumer experience) while providing manufacturers with a solution to their major challenges: sustainable development, traceability and anti-counterfeiting.
EvioLink. a new personalized and infinitely customizable service
Constantly aware of the latest consumer trends, Eviosys takes a dynamic approach to innovation that reconciles the needs of its customers and those of end consumers, while respecting the environment. The launch of EvioLink for its promotional packaging and aerosol activities offers countless possibilities.
For manufacturers, EvioLink brings :
- Infinite personalization: brands will be able to upload specific content on each QR code to create a unique experience based on the person's profile or the place where they consume the product. Eviosys will also be able to offer solutions directly to customers with its partner Kurz, a world leader in marking and finishing technologies on various media.
- An anti-counterfeiting solution: brands, having each code, will be able to confirm if duplicates are scanned or if an incorrect code is scanned. According to the latest data published by the EUIPO, Europol and the OECD, counterfeiting costs Europe more than 15 billion euros per year.
- Enhanced traceability in case of product recall. EvioLink allows to prevent risks linked to product non-conformity and to know all the steps of the production and marketing process. Brands will be able to quickly stop the distribution of a recalled product and avoid many of the problems that could result from it.
- A solution for sustainable development. Each product can be scanned at different stages of the supply chain, allowing brands to transparently communicate data on the carbon footprint of transportation, location and filling date.
For end consumers:
- A renewed consumer experience can be offered. For online sales, the consumer will be able to download and integrate his own content in the QR code: digital card, video...
- Increased inclusiveness: the QR code allows all consumers to access product information. With over 30 million visually impaired people in Europe, EvioLink could provide essential information to these people.
New perspectives for the group
After receiving the codes from the customer, Eviosys prints them directly on the packaging. For the moment, this printing is only done in Eviosys' factory in Châtillon-sur-Seine, France. However, this new solution could be deployed in the group's various factories in Europe. Eviolink thus opens new growth and development perspectives for the group.
Isabelle Le Graët - Marketing, Communication and Sustainable Development Manager said: " We are constantly evolving our packaging concepts to make Hs modern, convenient and unique. EvioLink allows consumers to personalize the shopping experience and build trust with brands, we offer unique QR codes embedded in the packaging design. Printing a unique QR code is a technical feat and a major challenge. EvioLink is a testimony of our constant will to bring innovative solutions for our industrial customers and end consumers, while respecting the environment and opening new opportunities for the group.."
