Since January 14, 2025, several beauty brands (Clarins, Chanel, Clinique, Lancôme and Sephora Collection) have been testing the reuse of their containers. Customers of Nocibé and Sephora partner stores can purchase products that are part of the operation. In exchange for loyalty points credited to their membership card, they have until July 31, 2025 to return the containers to the store for washing.
The products concerned by the operation can be identified by their sticker with a QR code, and by "La Boucle Beauté" displays on the shelves. The collected packaging is sent to a sorting center. Containers suitable for washing are cleaned and returned to the brands for internal quality control. They are not put back into circulation. Discarded containers are sent for recycling. Lids, pumps and caps are systematically sent for recycling.
With financial and operational support from Citeo, the aim is to test feasibility and consumer interest, and to define a re-use method for several partner brand products.
Photo taken from the website https://labouclebeaute.com.
