The GM Group, an international player in the hotel hospitality sector, unveils a collaboration with French fashion house Courrèges. The result is a new range of hospitality products to be distributed in luxury establishments.
André Courrèges founded his own fashion house in 1961 and quickly became a benchmark in the 1960s fashion landscape thanks to his visionary conception of the modern woman. Inspired by futuristic shapes and materials, his trapeze dresses, mini-skirts and white ankle boots are now iconic pieces.
Courrèges is also a line of perfumes, conceived with the same innovative spirit. Acidic and aromatic, Eau de Courrèges reflects the freedom and audacity the designer wanted to see in women.
In collaboration with the GM Group, Courrèges has launched an exclusive new line of hospitality products, adding to the wide variety of ranges already offered by the Group.
Laurent Marchand, President of GM Group, says: "Courrèges is an iconic brand that has been reinventing fashion internationally since the 1960s with its elegance, freshness and liberating vision. Our new line embodies this spirit, and we are delighted to be able to share with our hotel customers a set of Courrèges hospitality products inspired by the Eau de Courrèges fragrance."
Aromatic, fresh and invigorating, the fragrance combines top notes of bergamot and lime; heart notes of lemon, lily of the valley, mint and absinthe; and base notes of patchouli, vetiver and moss. The bold, free-spirited olfactory choices of this hotel line fully embody the innovative, creative spirit of Courrèges, which places its history at the heart of its fragrances.
The line comprises four 32 ml bottles, including shower gel, body lotion, shampoo and conditioner, as well as a 35 g allegro soap and 25 g cardboard box, elegantly presented on a stand with the brand's characteristic functional design. The box boasts elegant, modern packaging, true to the Courrèges style.
Thanks to the GM Group's network of distributors, the new Courrèges line will be available in four- and five-star hotels worldwide.
