Created in 2012 by pharmacist Christian Sarbach and his teams, neomist is the first cosmetics brand to use the wpe (or "Water Plant Emulsion") process in all its products. This unique technology, patented worldwide, consists of a microemulsion of oil and water, allowing the formulation of cosmetics and perfumes with natural ingredients and very high concentrations of active ingredients.
In the spring of 2023, neomist will completely overhaul its range and move towards responsible and eco-conscious cosmetics, in line with its values and commitments, while retaining its DNA as an expert in plant-based care and the wpe technology at the heart of its formulas.
A new concept: conscious cosmetics
neomist conscious cosmetics is the alliance between technology and nature for care products that are both innovative and environmentally friendly.
The formulations combine active ingredients of natural origin with ancestral benefits and scientific rigor, supported by the research of a dedicated team of experts. Respectful of the skin and the planet, neomist formulas are established according to very precise specifications, with a chemical signature reduced to a minimum. Beyond the content of its products and the effectiveness of its care products, neomist has also initiated a 360° approach to reduce its environmental impact as much as possible.
A clean, minimalist and efficient skincare routine
The new neomist skincare line includes three revitalizing products: an eye care product, a face fluid and a face cream, designed for an overall anti-aging action.
Made in France (in Plessis-Robinson) and composed of 98% of natural ingredients, neomist products are free of phthalates, silicone, alcohol, allergens, endocrine disruptors, and substances that are harmful to the environment. The formulas have been designed to go to the essentials, without unnecessary active ingredients, in order to obtain the shortest possible Inci lists. All the products have a 100/100 rating on the Yuka application and are vegan.
Always with the desire to limit the superfluous, neomist products are made on demand, and therefore available to order only on its website, in order to avoid any unnecessary storage, but also to maximize the freshness and effectiveness of the active ingredients.
Strong ecological commitments for more responsible cosmetics
The brand began by calculating its carbon footprint using the Carbo application, in order to find ways to improve its environmental impact, from the design of its products to raising awareness of good practices among its employees.
The neomist bottles, made of purple glass, are made from natural, reusable and 100 % recyclable raw materials. No more secondary packaging, the products are now nestled in linen pouches made in France, manufactured in a work center, thus favoring social integration. neomist has also chosen to eliminate all notices in its products. The information can be found directly on the bottle (on FSC certified paper labels) or on the website.
In order to limit the waste linked to e-commerce, neomist has chosen to work with the start-up Hipli, which offers reusable packages up to 100 times. The brand pays part of the price of these packages, which are more expensive than traditional shipments, in order to encourage its customers to make the most ecological choice possible and support neomist in its environmental approach.
" I believe in a beauty routine reduced to the essential, which our unique formulation process allows us to do, to create multi-action products. With neomist conscious cosmetics, we are paving the way for simple, effective cosmetics that respect the planet and the skin. "Marc Bonnevay, co-founder of neomist and winner of the CEW France Achiever Award for Innovation 2023.
